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Specialist - Marketing Automation

1 month ago


Oklahoma City, United States Texas Dow Employees Credit Union Full time

Specialist - Marketing Automation page is loaded Specialist - Marketing Automation Apply locations Sugarland, TX time type Full time posted on Posted 13 Days Ago job requisition id R2438 Position Title: Marketing Automation Specialist Position Summary: The Marketing Automation Specialist will be responsible for creating impactful member experiences, utilizing omni-channel marketing automation tools, to build out curated, “always on,” member journeys and funnels. The role identifies and creates new audience segmentations, prioritizes cohorts of membership to target, and develops omni-channel automated sequences. Essential Duties and Responsibilities: (List in order of importance the essential functions of the job and the approximate percentage of time spent on each of the activities; describe what must be accomplished, not how it must be done; include supervision or management responsibilities, quality and quantity standards, physical, mental, and perceptual functions of the job) Owns and manages the marketing automation platform, and real-time audience segmentation. Develops and implements omni-channel marketing automation strategies, and “always on” automated member journeys, to improve member engagement, LTV, and retention. Identifies and creates new audience segmentations to target for personalization and automation. Creates and manages automated workflows to trigger personalized communications and offers to members. Collaborates with the Digital Marketing team to develop and implement new marketing campaigns and initiatives. Designs systems and processes around marketing automation program, as well as methods to measure and report on the effectiveness of marketing automation campaigns. Builds best-in-class experiences for new and existing members through campaigns. Minimum Qualifications: (Education, Licensure, Experience, Knowledge, Skills, and Abilities) Education: Associate degree in Marketing or related field; or equivalent mix of education and work experience preferred. Licensure: Experience: Minimum three years of work experience in marketing automationpreferred. Expertise with one or more marketing automation platforms, such as HubSpot, Marketo, or Pardotpreferred. Knowledge, Skills, and Abilities: Strong analytical and data interpretation skills. Excellent problem-solving and critical thinking skills. Ability to work independently and as part of a team. Knowledge of event-based tracking, real-time triggers, and marketing analytics. P roven a bility to think strategically, develop and implement creative marketing campaigns, and analyze data to measure results. Capacity to grow and develop skills in marketing automation. Physical Demands and Work Environment: (The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform essential functions of this position and/or may be encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.) While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. Our company offers a dynamic hybrid work arrangement, which requires three days on-site, in the Sugar Land, TX office. Our retail roles are required to be onsite at the branch locations. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process. Similar Jobs (1) Specialist - Email Marketing locations Sugarland, TX time type Full time posted on Posted 13 Days Ago Founded in 1955, TDECU formed when a group of Dow employees pitched in $5 each to loan a friend $35 to buy a refrigerator. That initial mission of people helping people continues today. Over the last 65 years, we have grown to meet the needs of the communities we serve and share TDECU's passion for service and great value in our products. Our first merger took us west to the Victoria area, where we made many new friends and Members. We have since become an integral part of the community. In the East Market, where we began, we opened our field of membership to serve all Brazoria County residents. Today, TDECU has 39 service locations, including 35 Member Centers. The original $35 loan has turned into over $4 billion in assets today that continue to improve our 348,000 Members' lives by helping them get what they need to achieve their financial needs and dreams. This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. #J-18808-Ljbffr