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Product Marketing Manager

3 months ago

Minneota, United States Field Nation Full time
Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.

Why is this role important to Field Nation?

Product Marketing is the glue that binds our product strategy to the tactics needed to achieve success in sales and marketing and to drive revenue. The Product Marketing Manager - Enablement role is the resident expert on our prospective customers, including how and why they make their buying decisions. This role is also well-versed in the prospect's buying process, and understands which information the sales team should serve up at each point in the process to ensure the prospect can make the best buying decision possible.

What you'll get to do:
    • Own and maintain our sales enablement platform (Seismic), which includes content tagging and management, user training and management, designing persona-based experiences for our sales and customer success teams, providing regular reporting on ROI, and ensuring we're getting maximum value out of the tool.
    • Create sales collateral to support new logo sales and customer renewal conversations, which could include sell sheets, internal FAQs, updating and maintaining sales decks, and more.
    • Understand the competitive landscape; you'll be the expert on our competition, including how they're positioned and how our solutions compare.
    • Design and deliver training sessions and workshops to ensure the sales team can confidently speak to and sell our products and services.
    • Foster strong relationships with sales leadership and individual sales representatives to understand their challenges, provide support, and gather feedback on sales enablement initiatives.
    • Work closely with the Revenue Marketing and Revenue Operations teams to ensure we're effectively supporting and enabling new business initiatives that impact how the sales team goes to market.
You might be a good fit if you have:
    • 3-5 years of experience in a product marketing, sales enablement, or related role, preferably in the B2B technology space.
    • Familiarity or experience with sales enablement software, such as Seismic or Highspot.
    • Strong understanding of B2B sales processes and the ability to align sales enablement strategies with business objectives.
    • Exceptional communication and presentation skills, with the ability to distill complex information into clear, concise, and compelling messages.
    • Demonstrated ability to create high-quality sales collateral and supporting materials, including presentations, sell sheets, talking points, and objection handling - working with marketing as needed.
    • Project management skills, including the ability to prioritize tasks, manage multiple initiatives simultaneously, and meet deadlines.
    • Strong collaboration and interpersonal skills, with the ability to build cross-functional relationships and work across multiple teams.
Why we think you'll love it here:
    • Unlimited paid time off
    • Annual vacation bonus - yes, we'll pay you a bonus to take paid time off
    • Individualized growth + development plans
    • Strong values around work/life balance
    • Community involvement opportunities
    • Competitive benefits: medical, dental, vision, paid parental leave + 401K
    • Exposure to cutting-edge technologies to solve meaningful problems


Come as you are:

At Field Nation, we believe work is about more than checking the right boxes. If you don't meet 100% of the requirements for this role, but still feel you'd be a good fit, we want to hear from you We review all applications and may even have another open position where you are the perfect fit.

Field Nation offers a flexible, highly collaborative, hybrid work environment. We are looking for people to join our high performance culture in the states of WA, OR, AZ, UT, CO, TX, NE, KS, MN, WI, IL, IN, MI, OH, KY, VA, NC, SC, GA + FL.

#LI-REMOTE