Global Product Marketing Lead, Core Ads

2 weeks ago

New York, United States Tik Tok Full time
Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The mission of the Core Ads Global PSO team is to help business achieve their performance goals with consistency, efficiency, and scalability, while seamlessly marrying TikTok's most compelling user experiences into advertising experiences.

The Core Ads Global PSO team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. As one of the Product Marketing Manager Leads for this team, you will lead the team and be responsible for setting the global go-to-market strategy for TikTok's performance-focused ad products. You will partner closely with various cross-functional stakeholders in sales, product management, and business marketing to assess key gaps and develop the strategic direction for our performance solutions offerings.

You will use your experience and marketing knowledge to work with performance-based products to develop the strategy, bring together cross-functional stakeholders to execute their plans, and align with senior product leadership around those plans. You understand market trends and the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other internal cross-functional partners.

Requirements:
- As part of the broader Core Ads Global PSO team, you will partner with Product leadership, Sales leadership, and Business Marketing to set long-term objectives and develop go-to-market strategies.
- Lead go-to-market strategy for TikTok's performance ad products, ensuring clear communication of product value propositions to the market.
- Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform the direction of product development.
- Partner with cross-functional teams to develop and execute regional programs and initiatives.
- Build an understanding of the most nascent TikTok performance advertising products, and create a cohesive narrative to help customers achieve their marketing goals.

Qualifications

Qualifications:
- BA/BS degree in business or marketing
- 10+ years of working experience in a leading digital media platform, with a focus on, preferably in a go-to-market, product marketing, or strategic sales capacity.
- Expert on how advertisers plan, buy, and measure performance campaigns.
- Experience managing, leading, mentoring, and developing a team of product marketing managers.
- Demonstrated a track record of collaborating with a variety of cross-functional stakeholders from diverse backgrounds in a fast-paced environment to effectively bring products to market.

Preferred Qualifications:
- Ability to work in ambiguity in a large, global, fast-paced, and evolving organization.
- Excellent problem-solving, strategic thinking, storytelling, communication, and written/visual presentation skills.
- Ability to create effective relationships, influence, and collaborate at all organizational levels, across geographies, and with various cross-functional partners.
- Excellent business judgment and attention to detail.
- Passion for team culture and team development.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.

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