Event Lead, Global Brand Studio

2 weeks ago

New York NY, United States TikTok Full time

DescriptionAbout UsTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.About the TeamThe vision of the Global Business Marketing Team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes. TikTok's Global Brand Studio produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The studio is comprised of world-class production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.About the RoleThe Global Brand Studio Event Lead will provide team leadership and oversight across some of TikTok most influential B2B event moments.The Event Lead will be responsible for ensuring creativity and joy are central to everything we make and put out into the industry ecosystem. The ideal candidate is a forward-thinking leader with proven experience bringing live events and experiential activations to life. We're looking for someone with a strong vision for event strategy and execution, team motivation, and a pulse on industry event trends. Key candidates will have deep knowledge of the B2B events landscape as a whole, and extensive knowledge of major tentpoles and industry events like CES, AdWeek, Cannes Lions, SxSW, and Newfronts. This position reports to the Global Director of Event Management & Production.Responsibilities- Lead event development and execution for specific North America and Global business marketing teams initiatives.- In development of the event experience, apply regional strategic marketing messaging to ensure experience is on brand and meeting objectives.- Bring innovative thinking and executional expertise to each event including integrating the latest and greatest event trends and technology.- Oversee and at times, manage all aspects of event production, including, but not limited to: - Interface and act as main point of contact for business marketing teams - Drive multiple projects forward simultaneously - Help organize and set-up projects for success from initial stages through execution - Partner closely with cross-functional department and internal Studio team to develop and recommend full event experience and execution - Partnering with Event Production Lead on budget development, management, tracking and reconciliation - Work with Global Director of Event Management and Production and cross functional partners on clearly identifying, outlining and tracking measureable event KPI's - Manage and mentor a team of event managers helping to define team OKR's and performance.- Clearly articulate TikTok's brand vision internally and with third-party production vendors to create best-in-class experiences that bring joy to consumers.- Bring deep knowledge and understanding of the experiential landscape to the planning process.- Research, identify and recommend up and coming agencies.- Build relationships with regional event production teams and key industry events, conventions, etc.QualificationsQualificationsMinimum Qualifications- Relevant years of experience in an event-specific role. - Rich experience in executing a wide variety of large-budget experiences in entertainment and tech event spaces. Large-scale activations at consumer-facing festivals, trade shows, and industry events are a must- Proven history of collaborating across multiple disciplines to meet campaign event goals (marketing, b2b, media, creative, social, etc.).- Ability to create decks, presentations, budgets, run-of-show documents, etc.- Ability to communicate clearly while operating in a fast-paced environment.- Proven history leading a team.Preferred Qualifications- Agency experience, preferred.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .RegularExperienced

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