Head of Marketing

3 weeks ago

New York, United States Stagwell Global, LLC Full time

About Us:
The Stagwell Marketing Cloud (SMC) was founded with a mission to empower and activate the modern marketer. We specialize in building SaaS solutions primarily focused on research, communications, and media, and we’re just getting started.

Launched in 2021, we are born out of Stagwell Global and its network of 70+ forward-thinking agencies worldwide. We are constantly asking ourselves how we can do more and make a greater impact in the lives of today’s modern marketer.

We are seeking fellow builders who have a passion for customer-centric products, penchant for action, and are ready to roll up their sleeves and get the job done no matter how big or small the task at hand.

**About Stagwell Marketing Cloud**

The Stagwell Marketing Cloud (SMC) was founded with an ambition to inspire and activate the modern, in-house marketer with actionable insights, real-time feedback, and clarity of purpose. We are building a suite of software-as-a-service (SaaS) products for the in-house marketer to activate media.

Launched in 2021, we are a new, growing team born out of Stagwell Global and its network of 70+ forward-thinking agencies worldwide. We are constantly asking ourselves how we can do more and make a greater impact in the lives of today’s in-house marketer.

We are early in our journey and are seeking fellow builders who have a passion for customer-centric products, penchant for action, and are ready to roll up their sleeves and get the job done no matter how big or small the task at hand.

Overview:
You will report into the Chief Executive Officer, work closely with sales and product teams, and have management responsibilities.

**Responsibilities**:

- Develop and execute comprehensive marketing strategies to enhance awareness of our products and innovations.
- Lead demand generation campaigns, utilizing HubSpot to its fullest potential to ensure market share growth and increased customer engagement.
- Implement sales enablement strategies that empower the sales team with the tools and knowledge needed for success.
- Oversee the production of all marketing materials, ensuring they align with our brand's message and goals.
- Analyze marketing data and trends to adjust strategies and plans, ensuring they meet market demands and stay ahead of competitors.
- Work closely with product development to ensure marketing strategies align with product offerings and market needs.
- Lead and develop the marketing team, fostering a culture of creativity, innovation, and accountability.
- Excel in using marketing data to inform and justify strategies, demonstrating an analytical approach to market trends and campaign performance.

Qualifications:

- 10+ years of proven experience in marketing
- Proven experience in a Head of Marketing or related role, with significant accomplishments in demand generation and sales enablement.
- Expertise in using HubSpot (or a similar product) for marketing automation and CRM functions.
- Strong knowledge of web and digital analytics tools and marketing technology
- Experience in setting up and optimizing Google Adwords and LinkedIn Ads campaigns.
- Strong background in data analysis with an ability to leverage marketing data to drive strategic decisions.
- Experience in the SaaS and/or marketing industry preferred.
- Demonstrated ability in developing strategies and business plans for all marketing aspects.
- Exceptional leadership, organization, and communication skills.
- In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation for this role is $140,000-$160,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location._
- In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), tuition reimbursement, and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Stagwell and the location where you work._

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