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Social Media Manager
4 months ago
The Social Media Manager at Central Piedmont Community College plays a pivotal role in shaping the college's digital presence and narrative. This strategic position enhances external communications to connect authentically with students, parents, prospective students, employees, alumni, donors, and the broader community. The incumbent will craft compelling and engaging social media content that reflects the vibrant life at Central Piedmont and showcases the significant achievements of our students, faculty, and staff.
1. Lead Social Media Strategy and Content Creation: This position involves acting as the primary strategist and content producer for the college's social media channels. Responsibilities include writing impactful narratives, capturing compelling photographs, producing and editing videos, and designing graphics that align with the college's branding guidelines.
2. Develop and Implement Social Media Plans: Formulate comprehensive social media strategies, manage campaign execution, schedule posts, and maintain alignment with the college's communication timelines and objectives. This includes overseeing successful campaigns like student, employee, and alumni features.
3. Multimedia Production: Create short-form and long-form multimedia content for platforms such as Instagram Stories/Reels, YouTube, Facebook, LinkedIn, and Twitter, covering a variety of formats, including feature videos, event highlights, and promotional content.
4. Maintain Brand Coherence: Ensure consistency across all digital content in adherence to the college's social media and digital style guides. Monitor social media outputs to maintain high standards of brand integrity.
5. Collaborative Content Development: Work closely with the Communications, Marketing, and Public Relations team to brainstorm, plan, and execute digital marketing strategies that effectively utilize social media to achieve targeted outcomes.
6. Online Reputation and Community Engagement: Manage and safeguard the college's online reputation and engage proactively with the digital community to foster positive interactions and relationships.
7. Analytics and Reporting: Regularly analyze and report on social media performance using advanced analytics tools to guide strategy adjustments and ROI reports.
8. Crisis Communication Support: Assist in managing crisis communications and act swiftly during critical events to maintain the college's reputation and provide timely updates.
9. Leadership and Team Management: Lead and mentor a team of interns and student contributors, ensuring a collaborative environment that encourages creativity and innovation.
10. Continuous Learning and Improvement: Stay informed of emerging trends in social media and digital marketing to continuously enhance the effectiveness of social media initiatives.
Bachelor's Degree in Communications, Marketing, or a related field
At least one year of professional experience in social media management and digital marketing
Knowledge, Skills, Abilities, and Worker Characteristics:
Expertise in major social media platforms and digital analytics tools
Proficient in Microsoft Office and Adobe Creative Suite
Strong communication skills, both verbal and written
Demonstrated ability to produce and edit video content
Exceptional project management skills with an ability to manage multiple priorities
Creative and independent thinker with strong problem-solving skills
Highly collaborative with excellent interpersonal skills
Working Conditions:
Office-based with local travel to various college campuses as needed for content capture
Travel reimbursements available
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