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Senior Manager, TUKYSA HCP Marketing

2 months ago

Collegeville, United States Pfizer Full time

ROLE SUMMARY:Breast cancer is the most common cancer affecting women in the US, and IBRANCE, our first-in-class CDK 4/6 inhibitor, along with TUKYSA, our best-in-class HER2 TKI, have been prescribed to over 200,000 patients since launch. Find out more about this role by reading the information below, then apply to be considered. In 2024, these two medicines will contribute >$3.5B in net revenue to Pfizer Oncology and continue to be market leaders in their respective settings despite intensifying competition. In addition, Pfizer Oncology is preparing to launch two novel medicines in breast cancer in the next two years, along with several indication expansions.This Senior Manager, TUKYSA HCP Marketing position is a key opportunity for a talented marketing colleague who likes to solve complex business challenges in a competitive marketplace. This colleague will have an integral role on the HCP Promotional team by leading and supporting a number of critical commercial initiatives. This individual must be able to excel in a collaborative, fast-paced environment, proactively anticipate and mitigate individual and team obstacles, be solution-oriented, and actively contribute to the positive team culture.This role provides exposure to various parts of the larger commercial organization and multiple marketing functions. In this position, an individual will primarily be responsible for ownership of the brand's congress strategy and execution and will help support the development of innovative digital/media initiatives. This role requires strong strategic and analytical thinking, clear and concise communication skills, lateral leadership, proficient project management skills, vendor management expertise, creativity, and a proven track record of success working on a large matrix team. This role also requires significant involvement with the broader US Commercial team, Legal, Medical, Regulatory, Sales, TLELs, Agency partners, and various other internal and external stakeholders.Key Responsibilities include but are not limited to: Lead the congress strategy and tactical execution—working closely with the company’s internal congress team, Thought Leader Engagement Liaisons (TLELs), and the external congress vendorLead the development of print, digital, and media assets for congresses and conventions to reflect our new HCP CampaignLead congress-specific Field-Facing Communications with a strong focus on SalesSupport NPP Lead by creating assets to reflect the HCP Campaign, positioning, and messaging in certain media channelsManage the coordination of work across multiple vendorsPartner with HCP Directors to identify innovative brand opportunities in personal and non-personal promotionTUKYSA is a large dynamic team with lots of opportunity, so roles and responsibilities may shift due to business needs and the interests of the individual over time.BASIC QUALIFICATIONS: Bachelors degree required and Minimum of 7 years of pharmaceutical industry experienceAbility to quickly identify insights and develop impactful strategies & tacticsStrong project management skills, including ability to work independently, lead multiple projects simultaneously and manage against a work planHas deep analytics fluency, continuously monitors insights, and has a test-and-learn, iterative mindsetLeads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience; develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutionsProven ability to work effectively in a fast-paced environment and demonstrate leadership among peers and internal stakeholdersExperience in creating tailored ways of engaging with external stakeholders Ability to move fast in response to what is happening in the external marketplaceDemonstrate Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culturePREFERRED QUALIFICATIONS:Oncology, specialty, or rare disease marketing experienceUS marketing experience preferredExperience managing a portfolio of brandsMBA or advanced degreeChampion innovation, seek learnings from other brands and other industries to innovate and enhance plansFosters a culture of collaboration and teamworkDemonstrated ability to work effectively in a cross-functional teamand lead colleagues outside of a direct reporting relationship through influence and persuasion.Comfort with ambiguity, and complex “white space” environmentsAgile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlinesNON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS:Domestic travel of up to 25%Other Job Details: Last date to apply is July 16, 2024The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Marketing and Market Research#LI-PFESummaryLocation: United States - Washington – Bothell; United States - New York - New York City; United States - Pennsylvania - Collegeville; United States - California - South San FranciscoType: Full time