Lead Manager, US Vaccination Marketing

2 weeks ago


Collegeville, Pennsylvania, United States Pfizer Full time

JOB OVERVIEW

A leading global pharmaceutical organization is seeking a Senior Manager to enhance their US Consumer VaxAssist & Respiratory Vaccines Franchise team. The selected individual will play a pivotal role in advancing Pfizer's innovative vaccination scheduling platform, VaxAssist, along with the strategic direction of the respiratory vaccines franchise. This position demands a robust background in omnichannel strategic planning, digital marketing, and data-driven analysis. The ideal candidate will work closely with cross-functional teams and agency collaborators to elevate vaccination rates and boost consumer engagement.

KEY RESPONSIBILITIES

  • Engage with internal and external stakeholders to refine the VaxAssist platform
  • Formulate consumer-centric strategies and marketing initiatives for the respiratory vaccines portfolio
  • Deploy analytical tools and modify marketing strategies based on data insights
  • Uphold adherence to corporate policies and fundamental values

ESSENTIAL QUALIFICATIONS

  • Bachelor's degree with a minimum of 7 years of experience in the pharmaceutical sector
  • Demonstrated expertise in marketing and relationship management
  • Proficiency in digital and website development
  • Exceptional communication and analytical capabilities
  • Capacity to challenge existing norms and drive impactful results

PREFERRED QUALIFICATIONS

  • Background in pharmaceutical advertising and consumer marketing
  • Strong project management skills with effective collaboration abilities
  • Analytical mindset with the capability to oversee multiple projects

If you are seeking a stimulating and fulfilling role within the healthcare sector, this position may align perfectly with your career aspirations. Join Pfizer's innovative team and contribute to enhancing patient outcomes globally.



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