Dermatology Health Systems Marketing Lead

2 months ago

Collegeville, Pennsylvania, United States Pfizer Full time

ROLE SUMMARY:
This is an exciting opportunity to join Pfizer's Inflammation and Immunology (I&I) Business Unit on the dermatology franchise - an agile, innovative, groundbreaking team. Within I&I, Medical Dermatology has an industry leading pipeline and is poised for continued growth and success. The Dermatology team is responsible for two of our 25 by 2025 launches, LITFULO and CIBINQO.

  • LITFULO, one of Pfizer's 25 by 25 launches, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (ages and adults. Currently, there are only two FDA-approved medicines for AA in adults, so LITFULO delivers on a critical unmet need for people suffering with the severe AA.
  • CIBINQO is an oral JAK inhibitor for moderate to severe Atopic Dermatitis that received FDA breakthrough designation and was approved in the US in mid-January 2022.
  • EUCRISA is a novel steroid-free PDE4 inhibitor that is indicated for the treatment of mild-to-moderate Atopic Dermatitis. EUCRISA provides steroid-free efficacy that can be used both short-term and long-term to stand up to the daily symptoms mild to moderate Atopic Dermatitis patients experience.

The Health Systems Dermatology Lead will be responsible for leading the development and execution of the Pfizer Dermatology Portfolio Health Systems Marketing strategy. The position requires strategic thinking and thoughtful partnership across many functions and stakeholders. The successful candidate should demonstrate strong leadership, communication, and agility in a highly dynamic and rapidly evolving environment. The selected individual will report into the VP of Dermatology Marketing.
ROLE RESPONSIBILITIES:

  • Lead the development of the Pfizer Derm Portfolio health systems (MG/IDN) strategy
  • Partner with I&I KAM leadership and the Account Marketing team to further develop actionable insights to deliver an innovative plan for medical groups and integrated delivery networks
  • Work closely with the HCP, Consumer & Payer brand team members to understand each brand's strategic approach and synergies that support the brand's goals
  • Lead the KAM agency to develop the Pfizer Derm Portfolio health systems marketing vision, strategy, and tactics
  • Partner with the commercial and cross-functional teams in the development of the Derm Leadership Value Proposition
  • Lead the Health Systems Operating and Tactical plans
  • Manage agency budget and performance management
  • Support the Integrated Account Team (IAT) in the development and execution of account strategy, goals and project KPIs

Basic Qualifications:

  • BA/BS Degree
  • 10+ years pharmaceutical experience
  • Advanced Market experience with Health System (MG/IDN), Sales, Account Management, and / or Payer channels.
  • Proven success working with health systems and/ or large medical groups to influence care changes
  • Understand KAM CRM (VALKRE) strategy to enhance KAM productivity and ensure data integrity
  • Strong ability to influence without authority
  • Strong strategic capabilities with sound business acumen and customer orientation
  • Proven ability to develop insights, strategy, operational and tactical plans
  • Deep understanding of the IAT roles/responsibilities and ability to lead stakeholder activation
  • Strong persuasive interpersonal, communication and leadership skills
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Preferred Qualifications:

  • Master's degree
  • Customer engagement experience or Customer-facing experience
  • Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities
  • Broad knowledge of the healthcare market and its customers
  • Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
LAST DAY TO APPLY: 06/27/2024
The annual base salary for this position ranges from $161,600.00 to $269, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
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