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Global Marketing Manager

3 months ago

Houston, United States Weatherford Full time

Overview: Weatherford is a leading global energy services company. Our world-class experts partner with customers to optimize their resources and realize the full potential of their assets. Across our operating locations, including manufacturing, research and development, service, and training facilities, operators choose us for strategic solutions that add efficiency, flexibility, and responsibility to any energy operation.

We are focused on technology development, digital solutions, and defining our footprint in the new energy space. Our ability to provide integrated solutions across our segments will be critical to growth in our core operations and the energy transition.

Energy producers face unique challenges every day, so it is our job to create solutions that enhance safety, streamline operations, and sustain uptime to meet or exceed their targets. We operate across the global energy landscape employing some of the best diverse talent in the industry. At Weatherford, we understand the value each individual brings to the table. We celebrate diversity in all its forms and are immensely proud of our workforce. We invite you to join our passionate, talented, world-class team.

When you join Weatherford, you instantly feel connected to something bigger

a community that is grounded by our core values and driven to create innovative solutions for our customers. We celebrate each others successes, grow together, and learn from each other constantly. Individually, we are impressive. Together, we are unstoppable. We are One Weatherford.

Weatherford offers competitive compensation, a comprehensive benefits program and provides you a challenging and enriching career path, with a healthy balance of structure and flexibility to chart your own course.

Weatherford is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Responsibilities: The global marketing manager ensures client satisfaction across all stakeholder groups, both local and global and diverse in nature, through successful marketing communication strategies and campaign execution that translates into messaging that motivate stakeholders and differentiate Weatherford from our peers. Working as a key member within an award-winning Marketing & Communications team, the candidate will work under the guidance of the Marketing Director to create visual ecosystems that inspire, inform and transform

Craft product and service positioning, marketing messaging and collateral based on supplied technical direction that is consistent with product line strategy and aligns with the Corporate Marketing brand message strategy Partner with key stakeholders across multipe disciplines including technical and support functions Lead campaign execution from start to end, developing and executing to deliver within planned timeframe Translate ongoing business goals into measurable and reportable marketing objectives Manage product naming development and trademarking Foster relationships with internal stakeholders to continually understand business goals and advise in respect to marketing communications Work in concert with corporate marketing and creative resources to develop Product Line communication material to support specific clients and investors requests Prepare and manage product line marketing budget in collaboration with business unit to reflect corporate strategy and focus Develop and deploy, alongside marketing specialists, digital marketing programs and tactics, measure and optimize those programs in accordance to the set objectives, and communicate results via reports/dashboards with the key internal stakeholders. Work with Geozone Managers to develop and tailor local campaigns, messaging and content Work with Corporate Communications on trade shows, digital announcements, client and investor requests Continually explore new developments and trends in the creative landscape made possible by emerging technology, finding ways to more effectively and efficiently deliver campaigns and business objectives in line with our clients needs Proficient in the use of marketing automation and customer relationship management software to improve efficiency, sales integration and ROI Act as a brand champion by driving best practices and standards within the organization

Qualifications:

Experience & Education

REQUIRED 7+ years of proven experience as a marketing marketing manager within a large, multi-national, matrix business-to-business organization Bachelors degree in marketing, business, technology, communications, digital media, design or equivalent.

PREFFERED Creative design or writing background Experience working with agencies and industry bodies Working knowledge of content management systems and marketing software platforms such as HubSpot, Kentico, Adobe Marketing Experience, Hootsuite, Google Suite, SharePoint, Company Intranet, etc. Involvement in paid channel assessment exercises to schedule, track, and report on campaign successes (eg. Google Ads, LinkedIn Campaigns, Hootsuite, HubSpot, etc.) Knowledge, Skills & Abilities

REQUIRED Ability to link campaigns and messaging to business goals, marketing strategies, and corporate brand themes Understand the importance of brand, and the impact it has on how a message is presented Possess advanced writing and marketing storytelling capability Profound understanding of how different marketing communication channels engage various audiences, both traditional and digital Familiarity of Marketing Communications strategies and tactics; understanding of traditional media and how to integrate with digital and social media Expert understanding of the creative production and distribution process Understand the importance of communications and how it is used to support and develop the brand Ability to manage multiple projects simultaneously; manage cross functional teams with an ability to work and deliver on tight deadlines with excellent time management skills and a strong sense of urgency Should be able to work closely with all levels of personnel and outside contractors, including highly technical personnel, with the ability to build coalitions/working relationships with others in a matrix organization Detail oriented with excellent organizational skills; highly self-motivated and goal-driven with a positive attitude Capability to professionally manage and develop employees with positive leadership skills Continually looks for ways to improve processes

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