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Director of Marketing And Advertising

3 months ago

Salem, United States NERUS Strategies Full time

Company Description

NERUS Strategies is a marketing and advertising firm based in Salem, OR. Our mission is to explore ideas that quickly translate into profitable experiences for our clients. We focus on various aspects of marketing, including targeting and reaching markets, defining Best Of events and special sections, and implementing best practices in pricing and marketing strategies.

Role Description

This is a full-time on-site role for a Director of Marketing and Advertising. The Director of Marketing and Advertising will be responsible for developing market plans, managing marketing initiatives, conducting market research, overseeing marketing and sales activities, and implementing effective marketing strategies to drive business growth.

Supervisory Responsibilities:

  • Recruits, interviews, hires, and trains supervisory and management staff in the department.
  • Oversees the daily workflow of the department.
  • Provides constructive and timely performance evaluations.
  • Handles discipline and termination of employees and in accordance with company policy.

Duties/Responsibilities:

  • Directs and implements the organizations advertising and promotional activities.
  • Analyzes target market information to identify and recommend effective marketing approaches.
  • Identifies new market segments that will benefit from company products.
  • Prepares effective advertising campaigns based on market research.
  • Maintains knowledge on emerging products and services.
  • Collaborates with senior executives to develop growth plans for the organization.
  • Forecasts, drafts, implements, and oversees the departments operating budget.
  • Performs other related duties as assigned.

Qualifications

  • Market Planning and Marketing Management skills
  • Experience in Television, or Print Media
  • Experience Leading a Sales Team
  • Experience in conducting Market Research
  • Proficiency in Marketing and Sales
  • Strong analytical and strategic thinking skills
  • Excellent communication and leadership abilities
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Knowledge of digital marketing strategies and technologies
  • Experience in the advertising industry is a plus