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Manger, Integrated Marketing

3 months ago

San Francisco, United States Gap Inc. Full time
About the Role
In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.What You'll Do
  • Handles all in-season execution for Big Idea events which includes in-season briefing, tactical strategy, leading in-season execution with cross functional partners, giving initial feedback in project team reviews, taking away any updates relating to the creative, and presenting assets in VP reviews
  • Participates in pre-season planning for big ideas inclusive of collaborating with styling and creative team
  • Must be a product expert and be able to take asset from conception to creation.
  • Leads Pre-season planning and in-season execution for This Week Only which includes landing strategy for digital assets, collaborating with styling & creative team pre-preseason & leading in-season execution with cross functional partners
  • Must be a product expert and be able to take asset from conception to creation.
  • Lean in and support Senior Manager with miscellaneous tasks as needed.
  • Work with cross functional teams on testing and learning opportunities
Who You Are
  • 3-5 years of experience in consumer marketing; content marketing experience required
  • Proven ability to translate product stories into compelling marketing messages; a natural storyteller
  • Strategic, data-driven, global thinker with a customer focused mindset
  • Solid analytical skills, ability to glean insights and tell a story from data
  • Strong ability to prioritize on the go
  • Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising
  • High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
  • Laser focused on results both at an individual level and for the team at large
  • Self-starter with an innate sense of curiosity and eagerness to test and learn
  • Experience in fashion and retail strongly preferred