Senior Integrated Marketing Lead
2 months ago
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description
Cash App is looking for a fast-paced and action-oriented Senior Integrated Marketing Lead in the US. This role will oversee integrated marketing functions for Cash App's Commerce team (Afterpay + Cash App Pay). The ideal candidate has a wealth of experience working with commercial retailers and running a team focused on building integrated consumer marketing campaigns that also support 3rd party partners. This candidate must have the ability to work in a fast paced environment and has excellent communication and presentation skills, with equal parts creative and analytical.
Key Responsibilities
- Oversee Afterpay integrated marketing efforts in the US & partnering closely with Afterpay International to help bring consistency across our brand globally
- Design, develop and scale campaigns that drive consumer awareness and adoption of Cash App's commerce solutions (pay now and pay later)
- Design and execute a content strategy and calendar that highlights our value proposition in a way that resonates with our core customer
- Collaborate with marketing channels (B2B and B2C), Creative, Data Science, and comms to execute launch plans flawlessly
- Develop integrated marketing campaigns that support 3rd party partners during peak retail moments and/or during critical phases of the partnership (e.g. at launch)
- Develop compelling customer-centric product positioning and oversee the consumer launch and adoption of commerce products
- Partner with Customer Insights & Data Science to gather insights that drive campaign direction
- Partner with Product & Customer Insights to develop feedback loops on marketing effectiveness, brand health and areas of opportunity regarding brand perception
- Partner with Creative and external agencies to build campaign platforms, assets and evergreen content
- Acting as an advocate for enhancing the overall look and feel of the brand across all touch points
- 12+ years of relevant work experience across integrated marketing, product marketing, and/or brand marketing
- At least 5+ years of direct integrated marketing experience
- Experience working in technology, financial services, or retail companies is preferred
- Proven track record of leading cross-functional teams
- Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
- Data driven and strong analytical skills
- A team player who is accountable, proactive, solution-oriented and willing to solve problems
- Ability to analyze data to uncover insights
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $239,600 - USD $359,400
Zone B: USD $239,600 - USD $359,400
Zone C: USD $239,600 - USD $359,400
Zone D: USD $239,600 - USD $359,400
To find a location's zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.
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