Senior Product Marketing Manager
1 month ago
At Noonlight, an Alarm.com company, our mission is to protect and comfort people so they can live freely. What began as an app focused on helping people walk safely from point A to point B, is now a suite of emergency response APIs backing some of the smartest home, health, and lifestyle products in the IoT market.
Noonlight is looking for a Senior Product Marketing Manager to lead marketing efforts for our B2B/API products for IoT customers. In this role, you will define and drive the end-to-end marketing strategy for business-facing products, in close partnership with product, sales, and Noonlight's leadership team. We are looking for a PMM who is passionate about the intersection of safety and technology, has an experiment-first mindset, and is excited about shaping a marketing strategy for API products.
Responsibilities
Strategy Development: Collaborate with the Noonlight leadership team to define the marketing strategy and positioning for Noonlight's B2B products. Identify target customer segments, develop value propositions, and establish key messaging to differentiate our offerings in the market.
Product Positioning: Develop compelling and differentiated product positioning that resonates with target customers. Clearly communicate the unique value proposition and benefits of our API & B2B offerings to drive customer engagement and adoption.
Marketing Campaigns: Leverage an "experiment-first" approach to create and execute integrated marketing campaigns to generate demand and drive awareness of our business-facing products. Utilize a mix of digital marketing, content marketing, social media, events, and other marketing channels to reach target audiences effectively.
Market Research and Analysis: Conduct market research, competitive analysis, and customer segmentation to identify market trends, customer needs, and areas for product differentiation. Use data-driven insights to inform marketing strategies and optimize the positioning of our B2B products.
Sales Enablement: Collaborate with sales, product, and customer success teams to develop sales enablement materials, including presentations, collateral, case studies, and sales tools. Ensure that the sales team has the necessary resources to effectively sell our B2B products and achieve their targets.
Customer Success Collaboration: Collaborate with the customer success team to develop customer retention and expansion strategies. Leverage customer feedback and insights to inform marketing campaigns and drive customer engagement with our B2B products.
Performance Measurement: Define key performance indicators (KPIs) for marketing initiatives and campaigns. Monitor and analyze marketing metrics, including lead generation, conversion rates, customer acquisition costs, and revenue growth, to assess the effectiveness of marketing efforts.
Other duties as assigned
Requirements
5+ years of Product Marketing Experience, with previous experience developing an end-to-end marketing strategy for a product(s)
Passion for software as a service and new technologies (prior experience working on SaaS products/APIs a plus)
Experience with experiment design and execution to test, validate, and develop a marketing strategy
Excellent written and verbal communication skills
Comfortable with ambiguity, with a bias towards action
Ability to work effectively in a fast-paced, entrepreneurial environment
Experience supporting complex, technical products
Company Info
Noonlight combines advanced technology with real humans to protect and comfort people so they can live freely. Launched in 2013 as a mobile application, Noonlight has since grown into a connected safety platform — partnering with products and services to enable modern and affordable 24/7 professional sensor monitoring, video monitoring, false alarm filtering, and data-rich emergency response via an API. Noonlight's technology works everywhere in the United States and Canada, allowing end users to quickly get help in any situation, without requiring a 911 call or the ability to talk or text. Noonlight was recently acquired by Alarm.com, furthering its vision of automatic safety. It continues to operate as an independent business, with the elite knowledge, benefits, and backing of Alarm.com.
For more information please visit www.noonlight.com or www.alarm.com.
Company Benefits
Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package
Alarm.com is an Equal Opportunity Employer
In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.
#J-18808-Ljbffr
-
Senior Product Marketing Manager
1 month ago
Austin, Texas, United States Iodine Software Full timeSenior Product Marketing Manager Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create...
-
Senior Product Marketing Manager
2 weeks ago
Austin, United States Iodine Software Full timeSenior Product Marketing Manager Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to...
-
Senior Manager, Product Marketing
2 months ago
Austin, United States FloSports Full timeDescription Position at FloSports FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our...
-
Senior Product Marketing Manager
2 months ago
Austin, United States Recurly Full timeAbout Recurly: Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth....
-
Senior Product Marketing Manager
2 months ago
Austin, United States Grocery TV Full timeMeet GTV We're modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store. Our team enjoys the complexities of a product that's both physical and digital and balances the needs of retailers, brands, and agencies. We're founder-led with...
-
Senior Product Marketing Manager
1 month ago
Austin, United States Bazaarvoice Full timeAbout Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented...
-
Technical Senior Product Marketing Manager
2 months ago
Austin, United States Brinqa Full timeBrinqa is the leading provider of unified cyber risk management and security analytics. Our software empowers companies to make cyber risk decisions across a wide range of platforms quickly and efficiently. We help our customers’ cyber security and technology teams discover, prioritize and treat the most important risks based on real-time risk analytics,...
-
Senior Product Marketing Manager
3 weeks ago
Austin, United States Bazaarvoice Full timeAbout Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented...
-
Senior Marketing Manager
3 weeks ago
Austin, United States Thermon Full timeJob DescriptionJob DescriptionJob Title: Senior Manager, MarketingLocation: Austin, Texas (Hybrid)Reports to: Senior Vice President, Global Business UnitsOverviewThe Senior Manager, Marketing is responsible for leading the development of Thermon's global communication strategy, with a specific focus on the development of our customer value propositions...
-
Senior Product Marketing Manager
2 months ago
Austin, United States Cardlytics Full timeExperience: Product marketing or related roles within the digital advertising, identify resolution, retail marketing, or data analytics industries Industry Knowledge: Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges Strategic Thinker: Proven...
-
Senior Product Marketing Engineer
4 weeks ago
Austin, United States Tokyo Electron Full timeSenior Product Marketing Engineer page is loaded Senior Product Marketing Engineer Apply locations Austin / Headquarters time type Full time posted on Posted 3 Days Ago job requisition id R24-00953 Let’s search for your next career at TEL. Use the form below to search our current opportunities and then apply. Please consider joining our Talent Community so...
-
Senior Product Marketing Manager, Workplace
3 weeks ago
Austin, Texas, United States ServiceNow Full timeCompany Profile**ServiceNow:** At ServiceNow, we are dedicated to leveraging our cutting-edge technology to ensure a more efficient world for all. Our team is committed to driving innovation at an unparalleled pace to meet the needs of our clients and communities. Joining ServiceNow means becoming part of a team of visionaries with insatiable curiosity and a...
-
Senior Product Marketing Manager
1 month ago
Austin, United States Alarm.com Full timeAt Noonlight, an Alarm.com company, our mission is to protect and comfort people so they can live freely. What began as an app focused on helping people walk safely from point A to point B, is now a suite of emergency response APIs backing some of the smartest home, health, and lifestyle products in the IoT market. Noonlight is looking for a Product...
-
Senior Marketing Specialist, Austin
4 weeks ago
Austin, United States Highmark Senior Living Full timeJob Title: Senior Marketing Specialist, Austin Job Description Summary: The Senior Marketing Specialist will be supporting the Austin and San Antonio markets with strategic marketing and business development efforts. Responsibilities: Leading the strategy and execution of critical marketing initiatives in Austin and San Antonio. Responsibilities may include...
-
Senior Product Marketing Engineer
1 month ago
Austin, United States TEL Full timeLet's search for your next career at TEL. Use the form below to search our current opportunities and then apply. Please consider joining our Talent Community so that we may continue to engage with you. Job Description The Senior Product Marketing Manager will be responsible for the development of market requirements for product(s) or product line(s) in the...
-
Product Marketing Manager
2 months ago
Austin, United States Recurly Full timeAbout Recurly: Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth....
-
Austin, United States ServiceNow Full timeCompany DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...
-
Austin, United States ServiceNow Full timeJob DescriptionJob DescriptionCompany DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless...
-
Senior Product Marketing Specialist
4 weeks ago
Austin, United States UL Solutions Full timeJob Description Drive the development of marketing collateral, sales enablement tools, and other assets to support the sales team and facilitate lead generation. Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and identify opportunities for optimization and improvement. Stay informed about industry trends,...
-
Senior Product Manager
3 weeks ago
Austin, United States Tundra Technical Solutions Full timeSenior Product Manager – Renewable Energy AnalyticsCompany: [Client's Company Name]Location: Austin, TX areaAbout Our Client:Join a leading utilities company specializing in Digital Business Transformation (DBT) for Renewable Energy sectors. We innovate with advanced cloud-based data platforms integrating data engineering, analytics, and AI...
