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Senior Product Marketing Specialist
2 months ago
Job Description
Drive the development of marketing collateral, sales enablement tools, and other assets to support the sales team and facilitate lead generation.
Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and identify opportunities for optimization and improvement.
Stay informed about industry trends, market dynamics, and competitive landscape to inform marketing strategies and tactics.
Supports the creation of global Product Marketing strategy. Tracks marketing investments, manages execution, and analyzes results for continuous improvement. Collaborates with sales and product leads to understand the competitive landscape and drive demand in line with business goals. Supports and executes client acquisition and retention strategies to drive business growth.
Plans and project manages market and trend research to identify new opportunities and ensure proper product targeting. Gathers and analyzes insights to influence business decisions and shape Product Marketing strategy.
Works independently with guidance in only the most complex situations to craft compelling content to drive product awareness and purchase.
Works independently with guidance in only the most complex situations to create compelling content to ensure that sales has the knowledge required to effectively sell product offerings. Partners with sales to foster a continuous feedback loop.
Qualifications
Generally six years or more of related experience or demonstrated competency
Solid written and oral communication
Demonstrated collaboration skills
Strong project planning and management
Strong analytical skills
Significant experience working with senior leaders
Undergraduate degree required. MBA preferred but not required.
Knowledge of commercial building air quality and environmental certification is preferred but not required
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