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Head of Brand Marketing

2 months ago

Madison, United States NCAA (National Collegiate Athletic Association) Full time

As the Head of Brand Marketing at Wisconsin Athletics, you will spearhead the strategic direction and execution of all marketing initiatives, playing a pivotal role in enhancing brand visibility, engagement, and revenue generation for our athletic department. You will lead a multifaceted team responsible for marketing, social media, digital strategies, fan communications, branding, fan events and promotions, ensuring alignment with departmental objectives while maintaining brand integrity across all channels.

Key Responsibilities: 1. Develop and implement comprehensive marketing strategies to elevate the profile of our athletic programs, events, and initiatives among diverse target audiences, including students, alumni, fans, and the community. 2. Provide visionary leadership to a talented team of marketing and communications professionals, fostering collaboration and creativity to drive impactful campaigns and initiatives. 3. Conduct in-depth market research and analysis to define fan personas and customer segments, identify trends, and uncover opportunities within the collegiate sports landscape, guiding strategic decision-making processes. 4. Oversee the creation of compelling content across digital and traditional platforms, leveraging social media, websites, e-mail newsletters, print materials, and advertising campaigns to engage and captivate our audience. 5. Collaborate closely with internal stakeholders, such as coaches, athletes, and administrative staff, to identify synergies and align marketing efforts with their objectives and priorities. 6. Cultivate and manage strategic partnerships with external entities, including sponsors, media outlets, and vendors, to maximize exposure and revenue-generating opportunities for the department. 7. Utilize data analytics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, driving continuous improvement and optimization of marketing strategies. 8. Stay abreast of industry trends, best practices, and emerging technologies, leveraging insights to innovate and enhance our marketing efforts continuously. 9. Uphold and enforce the department's brand standards and guidelines, ensuring consistency in messaging, imagery, and tone across all communications channels. 10. Serve as a prominent ambassador for the athletic department, representing our brand at internal and external forums, including meetings, presentations, and community events.

This role presents an exciting opportunity to lead the marketing efforts of a dynamic collegiate athletic department, driving engagement, revenue growth, and brand awareness in alignment with our mission and objectives. o Extensive experience in marketing leadership roles, ideally within the sports industry or consumer-facing brands. o Deep understanding of marketing principles, strategies, and tactics, with a proven track record of driving successful campaigns and initiatives. o Exceptional leadership, communication, and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders. o Proficiency in digital marketing platforms, content management systems, and analytics tools. o Strong analytical skills and problem-solving abilities, coupled with a passion for innovation and continuous improvement. o Demonstrated ability to manage budgets, prioritize tasks, and thrive in a fast-paced environment.

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