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Director of Marketing

2 months ago

Madison, United States Civic Media Inc Full time
Job DescriptionJob Description

About Our Company

Civic Media has built a state-wide radio and digital media network in Wisconsin with the goal of championing the practice of democracy by empowering honest and informative local voices. We’re merging the legacy of radio with the immediacy of digital to deliver high-quality content to a growing audience via our 20 radio stations, websites, mobile app and associated social media platforms. We work in a fast-paced environment that values communication, integrity, vision, innovation and collaboration in order to fulfill our vision of being the media platform that informs, guides and inspires our audience through the complex landscape of information, commentary and civic engagement.

SUMMARY

We are looking for a Director of Marketing who can direct and oversee the marketing of Civic Media’s portfolio of local Wisconsin radio stations and digital media properties. The ideal candidate will lead the core marketing team to design, implement, and monitor marketing operations across the organization. This will include both programs managed directly by the marketing team and also marketing activity managed in collaboration with local market managers and their staff.

Our ideal candidate has a solid marketing background that includes experience working with both traditional broadcast and with digital media organizations, and will have direct experience managing a variety of promotional projects end-to-end, including paid advertising and digital marketing campaigns.

Our Director of Marketing will report directly to the CEO. In addition to managing marketing campaigns, this role will also include collaboration with the rest of the leadership team to understand the target audience and market, and to formulate strategies around content direction, brand voice, and building audience engagement. The ideal candidate will work closely with the VP of Sales to ensure that the value proposition for customers is well-understood and effectively communicated by sellers to prospects, and that the tools and strategies are in place to build a diverse base of revenue. This role will also work closely with our content team to ensure that the content and marketing strategies are closely aligned and working in concert to maximize reach and effectiveness.

We are a media startup, and as such, we expect this person to possess the leadership capabilities to bring the best out of the marketing team and colleagues in all other departments. Our dream candidate is resourceful and finds creative avenues to achieve our organizational goals of increasing our audience, increasing the time they spend with our content and increasing the awareness of the Civic Media brand.

Metrics for Success:

  • Increase brand awareness
  • Increase radio cumulative audience and station recognition
  • Increase website audience and engagement
  • Increase social media audience and engagement

RESPONSIBILITIES

  • Develop and implement a cohesive marketing plan to increase brand awareness, both within Wisconsin and on a national level
  • Manage the web design team to define and execute a roadmap that makes our web properties best in class
  • Monitor all marketing campaigns and optimize to expand audience for digital, broadcast, streaming, and email channels
  • Work closely with colleagues to define and support a comprehensive event plan for the organization
  • Provide guidance and ideas to organize effective marketing events
  • Build relationships with media and stakeholders through creative PR strategies
  • Conduct market analysis to identify challenges and opportunities for growth, either across existing channels or new ones
  • Prioritize marketing projects and allocate resources accordingly
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities
  • *The company reserves the right to add or change duties at any time

QUALIFICATIONS

  • Proven work experience as a Director of Marketing or other senior role
  • Demonstrable experience designing and implementing successful marketing campaigns in a digital or broadcast media context (preferably both)
  • Solid knowledge of SEO, web analytics, DSP, and related technologies
  • Experience with CRM software and digital marketing tools and techniques
  • Excellent communication skills
  • Bachelor's degree in Marketing, Communications, or relevant field
  • Experience working in a multichannel media organization
  • Team management and leadership experience
  • Track record working in a growing and dynamic organization
  • Ability to travel (~25%)


If you’re excited by the thought of joining a dynamic and creative media startup and play an integral role in shaping the future of journalism and media, we want to hear from you


Apply now with your resume and a portfolio of written published pieces showcasing your personal written expertise, as well as pieces in which you played an editorial role.


Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.


Civic Media is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.