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Associate Director, Global Product Marketing Manager

2 months ago

Morristown, United States Lonza Full time
Join the Lonza Team

Hiring - Associate Director, Global Product Marketing Manager - REMOTE

Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there's no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that's the kind of work we want to be part of.

Job Description

Lonza's Capsule & Health Ingredients (CHI) division is seeking an Associate Director, Global Product Marketing Manager, to join the Global Product Marketing Management team.

The Associate Director, Global Product Marketing Manager will be responsible for developing and executing marketing strategies that drive product awareness, demand, and revenue growth for the Nutra market. The ideal candidate will have a strong understanding of the nutraceutical market and customer needs, be able to collaborate cross-functionally, and have experience in developing and executing successful omnichannel marketing programs.

The Associate Director, Global Product Marketing Manager, will work closely with global product managers, regional marketers, global marketers and cross-functional stakeholders.

Responsibility #1. Go-to-market strategies and marketing programs
  • Collaborate with cross functional stakeholders and marketing colleagues to develop and execute omnichannel go-to-market strategies for new and existing products
  • Support development of value propositions and messaging for new product launches and research that establishes Lonza as a leading partner in the nutraceuticals and pharmaceuticals markets
  • Develop marketing programs to support new and existing product launches throughout their lifecycle.
  • Generate technical awareness in the appropriate departments to address key customer pain points
  • Ensure marketing programs align with business goals and objectives
  • Establish KPIs for marketing programs and tactics.
Responsibility #2. Develop awareness and demand generation content
  • Develop and execute awareness and demand generation omnichannel campaigns
  • Partner with regulatory, quality, and procurement to aid in the creation of compelling customer/market-centric content
  • Work on impactful creative and content to ensure global marketing assets work to support the portfolio by refining brand positioning and messaging framework, defining how we show up around the world and as our offering continues to expand and evolve in support of the full product lifecycle
  • Lead the effort for Global and at times regionally focused content development for strategic trade shows, industry conferences, expert panel symposiums, webinars, and workshops.
Responsibility #3: Cross-functional support and customer understanding
  • Support sales organization as product marketing SME through customer visits and regular communication, as needed
  • Provide regular reports on global go-to-market impact and metrics as requested by leadership
  • Leverage the voice of the customer to ensure continued understanding of customer/market, current and unmet needs to help define go-to-market strategies
  • Track campaigns and metrics associated with campaigns to allow for the sales enablement and commercial teams to nurture the leads

Education Requirements:

Bachelors required in Science/Engineering

MBA would be a plus

Every day, Lonza's products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

Compensation for the role will depend on a number of factors, including the location of the successful candidate, qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.