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Direct To Consumer Marketing Director

3 months ago

Morristown, United States The HRT Club Full time

Founded by Besins Healthcare, the HRT Club is a digital health platform with a mission to bring hormonal health to all.

Today, The HRT Club is the only Direct To Consumer (DTC) platform working directly with healthcare professionals and pharma manufacturers to bring Rx products at the best cost to patients in need of therapies. We’re passionate about empowering individuals to take control of their health by providing FDA-approved treatments and medical advice at the lowest cost possible. We are searching for a DTC Marketing Director who will be responsible for spearheading the development and execution of our direct-to-consumer marketing plan and strategy to drive brand and revenue growth. The ideal candidate will have a demonstrated successful track record in marketing accomplishment in direct-to-consumer platforms, particularly in the digital healthcare space. You will have the opportunity to leverage the Besins Healthcare ecosystem for expertise and resources, fostering collaboration with corporate partners.

Required Expertise

Proven success in scaling DTC platforms, ideally with a focus on consumer healthcare

Cross functional team, agency and external partner management expertise

Passion for healthcare, innovation and entrepreneurship

Key Responsibilities

Develop and execute marketing plan and strategy

Drive product development and strategy to increase membership, revenues, and profitability

Lead go-to-market efforts and project timelines in collaboration with cross-functional teams and external partners

Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic

Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives

Deliver customer delight through on-site and off-site interventions

Manage P&L, define and execute essential KPIs

Collaborate across the company to shape the product vision, with an uncompromising focus on customer experience.

Continually strive for excellence across the business

Qualifications

Proven commercial success in DTC and operationally complex environments.

Strategic thinker with excellent go-to-market and product instincts

Demonstrated success in developing and driving product success utilizing broad social media channels

Ability to quickly establish effective relationships with internal team members and external partners

Strong EQ, and a collaborative approach

Healthcare industry experience highly desirable

Exceptional communication and individual leadership skills