Director of Digital Marketing

4 weeks ago

Morristown, United States International Voyager CruiseDirect Full time
About Us

Cruise Direct is a leading online  cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations. Offering special rates and savings on cruise bookings with some of the most popular cruise lines in the world. We're proud to say that we offer responsive, hassle-free vacation planning for global travelers. We're thrilled to inspire bucket lists, honeymoons, dream vacations and more.

About the Role

The Director of Marketing is a senior leadership position responsible for shaping and implementing the company's digital marketing strategy. This role involves driving online brand presence and ensuring the successful execution of digital campaigns. The Director of Marketing plays a critical role in aligning marketing efforts with business objectives, leveraging data and trends to make informed decisions, and ensuring the company's digital initiatives deliver measurable results. 

Key responsibilities
  • Develop and implement comprehensive digital marketing strategies that align with the company's overall business objectives.
  • Plan, execute, and oversee digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
  • Manage marketing specialist team
  • Design, build and maintain our social media presence and direct social media strategy to build brand awareness, engagement, and loyalty.
  • Oversee email marketing campaigns, including strategy, execution, and performance analysis.
  • Ensure the company website is optimized for user experience, conversion, and SEO.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify and build relationships with key industry influencers, partners, and third-party vendors.
  • Ensure all digital marketing activities comply with relevant laws, regulations, and industry best practices.
  • Stay ahead of digital marketing trends and integrate new approaches to maintain a competitive edge over competitors.
About The Candidate

You are a results-driven professional, adept at navigating the evolving landscape of the cruise and travel industry. With a customer-first mindset, your strategic thinking harmonizes their needs with company objectives. Your data-driven approach ensures informed decision-making, and your expertise in campaign management spans from meticulous planning to flawless execution.

Knowledge, Skills and Experience
  • Bachelor's Degree in marketing, business administration, communications, or a related field
  • +5 years of successfully leading and executing digital marketing campaigns
  • Experience in the Travel or Cruise industry 
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Must have experience marketing on all social media channels (FB, Instagram, TikTok, etc.)
  • Experience with A/B and multivariate experiments
  • Proficient in using web analytics tools (Google Analytics, Adobe Analytics) and deriving actionable insights from data.
  • Working knowledge of ad serving tools (Atlas, Criteo, etc)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Core Competencies
  • Business Insight - Applying knowledge of business goals and the marketplace to advance the organization's goals
  • Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications
  • Decision Quality - Making good and timely decisions that keep the organization moving forward
  • Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organization goals
  • Drives Results - Consistently achieving results, even under tough circumstances

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