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Senior Director, Imaging Marketing North America
4 months ago
Job Title Senior Director, Imaging Marketing North America Job Description
Business Marketing Leader, Diagnostic Imaging North America
Develop and execute the Go to Market approach for the portfolio of products, solutions and services in North America. You will collaborate with business leaders to ensure flawless New Product Introductions and Launches. The Business Marketing Leader will also support and coach the Modality Sales and Clinical teams to ensure Marketing strategy and plans are aligned.
Your role:
Create the Diagnostic Imaging North America Marketing Plan for the region, ensuring CT, MR & DXR businesses are captured in a comprehensive and aligned story
Responsible for providing Points of View for Imaging portfolio in North America
Driving the Business specific execution of the Diagnostic Imaging North America Marketing Plan and translating and aligning those with the BU plans
Manage KOL strategy.
Supporting the leaders of the Diagnostic Imaging North America in deploying the plan
Align with sales leaders on market positioning.
Managing a team of 5-10 Senior Manager & Director-level Business Marketing Managers
Providing Market and Customer Insights and Trends to the Business
Responsible for forming the cross-functional team required to plan and execute a product launch.
Responsible for driving local product launches in line with the global strategy and the overall market's business and marketing strategy.
Capturing, assessing, and acting on win/loss analysis
Crafting localized assets and content for the sales teams in close collaboration with Marketing operations.
Supporting sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities.
Point of contact and “go to” resource for modality sales specialist and clinical application specialist for (pre-)sales support.
You're the right fit if:
Four-year university degree is required; Master’s degree preferred
15+ years of proven experience (B2B, B2C, B2G Marketing), Downstream Marketing required, brand management, new product launches and campaign management
Strong project management and organization skills
Excellent leadership skills
Breaking business category silos to ensure true customer centricity of Philips
Ability to lead through influence and to work effectively with senior executives
Bringing people together and aligning them around common goals; uses the power of Philips independent of organizational structures and reports
Strong ability to creatively problem solve, able to find solutions to difficult or sophisticated issues.
Drives continuous improvement via Lean (Certified Lean Advanced)
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an
Equal Employment and Opportunity
Employer/Disabled/Veteran
and maintains a drug-free workplace.
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