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Marketing Performance Analyst
2 months ago
Marketing Performance Analyst We have an exciting opportunity for a Marketing Performance Analyst with the leading multimedia and creative software company in the world. This position will be the first point of contact for customer concerns relating to technical issues. Responsibilities: Identify areas of unlock through analysis and actions Track, analyze, and report on funnel metrics on a weekly, quarterly, and yearly basis, delivering actionable insights to senior leadership and driving change by influencing partner teams Provide an expert perspective on the underlying business health, performance, and customer experience of our business across countries, categories, and programs Build visualizations and analysis to identify gaps in the funnel and areas of campaign optimization, leveraging data from multiple data sources to build a narrative Develop and implement data-backed strategies that drive growth, measuring their effectiveness using relevant KPIs Produce reporting and presentations for stakeholders Collaborate on the financial Outlook process, partnering with Financial Planning to determine the quarter-end close number, contributing to the Outlook report and providing trends/insights for senior stakeholders Pull custom reports from multiple datasets after taking requirements from leadership on project asks Prepare detailed presentations, analysis, and materials to support the management team with QBRs and business reviews Present funnel analysis in weekly Run-the-business sessions and during ad-hoc meetings Cross-functional partnerships: Partner with cross-functional teams e.g. Data Science, Data Engineering, Sales to investigate metric anomalies and trends. Scheduling and tracking key meeting series, then working backwards from those deadlines to ensure deliverables are met Ability to formulate hypotheses and use problem-solving techniques to propose solutions for complex problems. Skills and Experience: Bachelor's degree 7 to 10 years of experience Experience in storytelling using data. The ability to analyze and articulate complex data sets will be a must Experience with standard tools - Excel, JIRA, PowerBI, etc. An effective communicator, with the ability to flex styles dependent on the audience. Experienced in building and maintaining positive relationships across a corporate, matrix organization Background in analyzing marketing funnels and providing executive-level reporting Track record of leveraging data to guide decision-making, taking proactive approaches to delivering high-quality work. Proficient in Excel, able to make Pivot Tables, v-lookup functions etc. Excellent written and verbal communication skills to communicate with stakeholders at all levels Highly organized and able to thrive in a fast-paced, cross-functional, matrixed organization. Must be located in and around the Bay Area and meet hybrid office requirements: Must be available for core hours for collaboration with global teams Monday: 7:30am – 10:30am Tuesday: 8:30am – 11am Wednesday/Thursday: 7:30am – 10:30am. Compensation: Up to $70.42 per hour. #J-18808-Ljbffr
