Marketing Data Analyst

1 week ago


San Jose, California, United States Cypress HCM Full time
Job Opportunity

Cypress HCM is seeking a highly skilled Marketing Data Analyst to join our team. As a key member of our Digital Experience (DX) Marketing Analytics team, you will play a crucial role in driving the success of our account-based marketing initiatives.

Key Responsibilities:
  • Conduct in-depth analysis to measure the impact of account-based performance across marketing and sales engagements
  • Develop and implement data-driven strategies to optimize campaign and program performance
  • Collaborate with cross-functional teams to ensure campaign execution and results delivery
  • Establish key performance indicators (KPIs) to measure the impact of account-based initiatives on revenue
  • Design and implement new metrics and methods to quantify the impact of thought leadership campaign engagements on primary B2B KPIs
Requirements:
  • Bachelor's degree in Marketing, Statistics, Finance, Computer Science, or a related field
  • 3+ years of experience in B2B subscription revenue environments, with a focus on optimizing account-based marketing motions
  • Strong analytical and problem-solving skills, with the ability to translate marketing partner asks into technical requirements
  • Proficiency in SQL and advanced Excel skills
  • Entrepreneurial mindset and ability to operate independently with minimal direction
Compensation:
  • Up to $34.94 per hour

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