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Director of Marketing
4 months ago
DIRECTOR OF MARKETING & SALES
Salaried position at our Corporate Offices in Downtown Honolulu.
The Director of Marketing and Sales is ultimately responsible for the marketing, advertising, branding, and sales for The Plaza Assisted Living. The Director of Marketing and Sales will develop and implement strategy and direction of the company's marketing and branding. The individual will develop strategy, implement action steps, and monitor The Plaza brand. The is individual will develop maintain positive relationships with external professionals and community organizations and individuals capable of influencing referrals to the facility.
The Director of Marketing and Sales is responsible for developing and implementing an annual and monthly Marketing Plan that will successfully position The Plaza as a leader in assisted living services and an annual and monthly Sale plan that will maximize census in The Plaza's communities.
The individual will be effective affective in managing marketing and advertising, building and maintaining a brand, and building census.
Qualifications:
5+ years in a management level Sales and/or Marketing role
Preferred previous experience performing marketing and/or sales duties at an assisted living community
Preferred degree in marketing or public relations, must minimally have an Associates and/or Bachelor's Degree
Acceptable references
Goal-oriented
Ability to fluently read, write, speak and understand English
Excellent listening skills
Ability to communicate well with individuals of varying backgrounds, abilities and expectations
Good salesmanship skills and ability to educate referral sources about how services offered will meet the needs of their patients/clients and educate prospective residents/families
Must be able to cope with demands of position and meet sales goals
Broad understanding of seniors and the aging process
Ability to relate positively, effectively and appropriately
A genuine interest in meeting the needs of seniors
Excellent observation skills and ability to convey information in a persuasive manner
Must be able to cope with demands of the position and accomplish sales goals
Ability to complete required reports, admission paperwork and other required paperwork
Attention to detail
Team player
Current CPR/First Aid Certification
Completion of all employment paperwork, requirements, orientations, training/education as specified in Employee Handbook and Operating Policies and Procedures Manual
Meets all requirements as established by regulatory guidelines that govern Assisted Living facility staff, Hawaii Administrative Rules, Department of Health, Title 11, Chapter 90
Duties:
Development and implementation of monthly and yearly Marketing Plans in coordination with other team members, Administrators, Management Company & Consultants.
Manage and direct advertising agency, if contracted.
Build and manage The Plaza's brand identity.
Monitor and Analyze results of Marketing Plan and Advertising agency.
Monitor effectiveness of public relation's efforts and makes necessary adjustments for optimal effectiveness. Conduct media relation's programs and news releases in coordination with Management Company and Administrator.
Direct Community Relations staff to effectively network and build potential referral sources.
Take inquiries and conduct professional tours for prospects, family members and referral sources when assigned. Establish caring rapport with all who tour.
Educate prospects and all who tour about services and amenities offered and how our community can meet their need based on information they provide.
Submit required reports in accurate, timely manner to Supervisor/Management Company.
Conduct, educate, communicate to sales team member at communities.
Participate in departmental budgeting process and maintain departments within budget.
Conduct on-going research/analysis of community needs, competition, and overall community marketing and sales performance.
Advise staff members on marketing issues and strategies.
Inventory and maintain promotional materials and other marketing related supplies within budgetary guidelines.
Maintain an advertising calendar and works closely with Advertising agencies/media sources to place appropriate paid advertising.
Become familiar with and follow policies and procedures described in the Operating Policies and Procedures Manual and Emergency Manual.
Ultimately responsible for developing and maintaining relationships with referral sources to achieve and maintain optimal occupancy levels.
Performs other duties as assigned by supervisor.
Starting salary is $90,000 per year.
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