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Director Demand Generation
4 months ago
Hexagon Manufacturing Intelligence
Director Demand Generation
Kent ,
Washington
Apply Now
About HexagonHexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous - ensuring a scalable, sustainable future. Hexagon's Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.Vacancy NameDirector Demand GenerationVacancy NoVN6114Work LocationRemoteLocation CountryUnited StatesBasisEmployeeEmployment TypeRegularDuration (if Temporary Contract)Main Tasks & RequirementsHexagon's Manufacturing Intelligence division is seeking a Director of Americas Demand Generation.At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.Description:As the Director of Americas Software Demand Generation, you will play a pivotal role in shaping and executing Hexagon Manufacturing Intelligence's marketing strategy in the American continent. Reporting directly to the Americas Chief Marketing Officer (CMO), you will lead a dynamic team responsible for driving demand generation campaigns, enhancing brand visibility, and contributing to revenue growth. This newly established role provides a unique opportunity to make a significant impact and collaborate with cross-functional teams to achieve organizational goals. You will be responsible for contributing and influencing a $200million business in a combination of net new and renewal so experience in ABM (Account Based Marketing), physical and digital techniques are a must. Our CMO won Forrester Marketing Program of the Year, so we are looking for someone who wants to drive change, transform and be a marketing industry-leader.Responsibilities:Strategic Leadership:Develop and execute a comprehensive demand generation strategy.Collaborate with global product marketing, sales, and segment leaders to ensure synergy in campaign efforts.Provide strategic direction to campaign managers, content creators, and creative teams.Team Management:Lead and inspire a team responsible for diverse market segments and go-to-market strategies.Foster a collaborative and innovative work environment.Define and communicate clear goals, ensuring each team member understands their role in achieving targets.Campaign Development:Oversee the end-to-end creation of marketing campaigns, encompassing nurture campaigns, digital, paid, webinars, 3rd party event, etc. Experience in ABX as well as volume (performance) business is needed.Adopt a customer-centric, people-first approach.Stay abreast of industry trends to ensure campaigns remain innovative and effective.Cross-Functional Collaboration:Work closely with teammates in marketing operations and automation, major events, and partner marketing, etc. As well as global teams.Collaborate with the global marketing organization to share best practices.Performance Metrics:Sourced and influenced pipeline - as well a lead volume for transactional business, MQL volume, account engagement for ABM strategy, etc. Working with the marketing automation and operations team to define the right KPIs for the business.Regularly analyze campaign performance data and adjust strategies for continuous improvement.Qualifications:Approximately 10 years of experience in designing and executing demand generation cam
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