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Marketing Analytics Manager

3 months ago

Trenton, United States Avispa Technology Full time

Marketing Analytics Manager 1308757 A leading podcast and audiobook company is seeking a Manager - Analytics.

The successful candidate

will

provide tactical, operational, economic, and financial analysis to frame and drive decisions, develop KPIs and scorecards to track initiative progress/performance and scientific models to drive a focus on results and execution.

The ideal candidate has 3+ years of relevant experience in the areas of Strategic Analytics, Business Intelligence, Data Science, or Consulting in a digital environment or a related field. The company offers a

great work environment Marketing Analytics Manager

Pay and Benefits: Hourly pay:

$55-$75/hr

(Pay varies based on candidate's location and experience) Worksite:

Leading podcast and audiobook company (

Newark, NJ

07102 or Los Angeles, CA 90232 - Hybrid ) W2 Employment,

Group Medical, Dental, Vision, Life,

Retirement Savings Program,

PSL 40 hours/week, 8 Month Assignment Marketing Analytics Manager

Responsibilities: Illustrate key business trends and drivers through effective problem framing, data analysis, interpretation and visualization. Create well-designed management scorecards and dashboards that ensure accurate and robust reporting across key business/project/initiative metrics. Deliver impactful analysis based on robust economic, financial, and statistical analysis. Estimate the impact of different scenarios using robust analytical/financial models. Develop and validate methods to optimize the Who, When, Where and How of all our interactions with customers, and demonstrate a good command of data science techniques that can be drawn upon in that context. Develop an in-depth knowledge of all relevant data sources, business intelligence technologies and analytical tools – know to leverage all of our assets to answer senior executive questions fast. Develop compelling presentations and documents - and communicate them with impact and intuition. Proactively communicate factors affecting deliverables to senior management. Explain assumptions and quantitative methodologies to colleagues in their and other teams. Conduct geotesting, A/B test to match campaigns. Run different scenarios for budget allocations. Marketing Analytics Manager

Qualifications: 3-5 years of relevant experience in marketing analytics and science. D

egree in Operations Research, Economics, Mathematics, Engineering, or similar field. Hands-on experience designing A/B tests Hands-on experience with Tableau dashboards and a good understanding of this tool. Background in content/media, marketing tech, subscription business, and/or internet industries preferred - an understanding of e-commerce analytics, marketing analytics, experimentation, membership/loyalty analytics and revenue management techniques a plus. Proficiency in Python, R or other analytics/data science tools is preferred. Excellent written and oral communication/presentation skills preferred. Knowledge of data/analytical tools – Strong experience with SQL; experience using data visualization tools like Tableau or Microstrategy; knowledge of statistics and modeling; experience with Python, R, Jupyter, other analytics/data science tools. Self-motivated with the capacity to work under tight deadlines. Passion for the accuracy, relevance, quality, and impact of deliverable. High attention to detail. Good written and oral communication/presentation skills. Ability to reconcile information from and for multiple stakeholders, and to manage communication across different audiences (technical vs. business, junior vs. senior). Intellectual curiosity for what drives the business. Aptitude and drive to learn new tools quickly required.

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