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Social Media Strategist

1 month ago

Irvine, United States Glidewell Dental Full time

Essential Functions : Produces, edits, and proofs digital content according to a content schedule. Creates a monthly content calendar for social media advertisements and paid campaigns. Oversees and contributes to results reporting and presentations. Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities. Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging. Identifies cutting-edge tools and techniques to help support business objectives. Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding/engaging with customers and employees as needed. Ensures online engagement and content is HIPAA compliant and adheres to brand guidelines for messaging, tone, style, and quality. Maintains an advanced understanding of all digital competencies; includes analytics, content creation, community management, influencer engagement, and paid media channels. Collaborates with a variety of key internal and external stakeholders in a matrix environment. Develops social media influencer campaigns to encourage engagement in real-time. Performs other related duties and projects as required by management. Education and Experience: Bachelor’s degree in Communications, Public Relations, Marketing, or equivalent work experience required. Minimum of three (3) years experience with demonstrated success managing a company’s and/or brand’s social media and online presence required. Experience with KPI tracking and data analysis required. Experience using Adobe Photoshop preferred. B2B or dental industry experience preferred. Pay Range: $27.15-$35.00 p/hr. #J-18808-Ljbffr