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Social Media Insights Analyst

2 months ago

Irvine, California, United States Volt Full time
Job Overview

Volt is seeking a talented Social Media Insights Analyst to join our dynamic team. This role is pivotal in enhancing our audience engagement strategies and optimizing content performance across various social media platforms.

Key Responsibilities
  • Oversee the creation and management of regular and on-demand analytical reports and data inquiries.
  • Translate complex data findings into actionable insights and key presentations for stakeholders.
  • Identify trends and opportunities within data sets to drive strategic decisions.
  • Collaborate with cross-functional teams, including digital marketing and content operations, to support audience development initiatives.
  • Monitor and assess the health of social media and video platforms for major game franchises.
Analytical Duties
  • Analyze extensive data sets from diverse sources to inform content strategies.
  • Contribute to ad hoc projects with a proactive approach.
  • Formulate hypotheses for testing and identify learning opportunities.
  • Conduct tests on hypotheses and derive clear insights from abstract data findings.
  • Enhance proficiency with native social media analytics tools.
  • Prepare and present weekly reports on social listening and channel performance.
  • Support social teams with data-driven insights for content planning.
  • Develop expertise in all analytics tools utilized by the team.
  • Present findings effectively to a variety of stakeholders.
  • Stay updated on current platform best practices and content archetypes.
  • Act as a team player and maintain consistent communication.
  • Build and sustain knowledge of franchise communities and content cycles.
Qualifications
  • Minimum of 2 years of experience in data analysis within media planning or social media management.
  • Strong understanding of Sprinklr, native social analytics platforms, and other data-centric tools.
  • Experience in social listening data analysis.
  • Ability to merge contextual information with data to generate informed recommendations.
  • Excellent analytical, written, and verbal communication skills.
  • Proficient in data visualization and presentation tools.
  • Skilled in Excel/Google Sheets and PowerPoint/Google Slides.
  • Quick learner of new analytics tools and platforms.
  • Adept at managing relationships with multiple stakeholders and adhering to reporting deadlines.
Preferred Qualifications
  • Educational background in marketing, data analytics, or paid media.

Compensation: Competitive pay rate based on experience.