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Social Media Marketing Professional Position

2 months ago

Irvine California, United States Western Digital Full time
Job Description

Western Digital is seeking a Digital Marketing Specialist to join its marketing team, focusing on product and category awareness through social media channels. The ideal candidate will research and understand Western Digital's audience and develop strategies to present the company's content on platforms including Twitter, LinkedIn, Instagram, Facebook, YouTube, and TikTok.

Key Responsibilities
  • Develop an organic and paid social strategy by creating comprehensive campaign plans based on best practices, understanding of each social channel, and keyword/audience research.
  • Create and build content that supports the social strategy across various social channels.
  • Ability to speak, handle, and run live-streams within select social platforms.
  • Effectively plan budgets and execute high volumes of campaigns across multiple platforms to achieve traffic and engagement goals.
  • Build and deliver executive-level, data-driven presentations to share campaign results, content insights, and track follower growth with key stakeholders.
  • Contribute to content brainstorms and campaign optimization to maximize return and key metric growth.
  • Work closely with cross-functional teams to optimize, schedule, and promote social content and product launches.
  • Strategize, lead, and manage influencer programs and platforms.

What You'll Bring

  • Deep passion for social media and staying on top of the latest trends.
  • Ability to collaborate with innovative and diverse teams.
  • Strong understanding of social media channels and their best practices.
  • Excellent content creation and campaign planning skills.
  • Ability to work with cross-functional teams and stakeholders.