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Digital Content and Community Manager

2 months ago

San Marcos, United States Texas State Full time

Job Opportunities at Texas State University

Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position. 5 years of demonstrated professional experience in creating and managing social media initiatives on a variety of social media platforms. Excellent knowledge of business account management of all social media channels including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. Demonstrated experience with social media data collection and analytics. Portfolio of work demonstrating the ability to tell complex stories in relatable terms. Excellent everyday communication skills, both oral and written. Proven ability to work on multiple priorities simultaneously. Ability and willingness to work on weekends and evenings, as required or requested. Preferred Qualifications

Bachelor’s degree from an accredited institution in public relations, marketing, journalism, communications, or a related field. Excellent experience in the creation and editing of video content for digital use. Industry knowledge and experience with trends, social media management tools, and content creation. Exceptional organizational and project management skills. A self-starter who is capable of working with limited supervision and is willing to work in a collaborative, fast-paced environment. Comfortable with public speaking and hosting presentations. Strong in Adobe Creative Suite or online equivalent including Canva. Social media expertise, including experience using social media scheduling platforms such as Sprout Social, Hootsuite, etc. Job Description Texas State University seeks a dynamic social media and digital communications professional for its Digital Content and Community Manager position. This position will play a lead role in managing the university’s flagship social media and digital strategy as part of its award-winning marketing team. This role works in the Division of Marketing and Communications on projects that impact the university’s priority goals: promoting our research enterprise, supporting graduate and undergraduate enrollment for multiple campuses, elevating student success and retention, and building brand awareness. This position is primarily responsible for content creation for social platforms, distribution, brand and reputation management through social listening, and analytic assessment to guide the strategic and editorial direction that enhances TXST. The Digital Content and Community Manager will collaborate with campus partners, and regularly consult with and lead monthly trainings with other communications professionals across the university. The role is responsible for developing the strategy and maintaining the voice and tone of TXST on social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Reddit, Pinterest, and more. Job Duties

Promote the university’s strategic goals, events, and news to target audiences across social media platforms. Collaborate with multiple teams focused on creating and maintaining excellent social media platforms and content. Lead content strategy, creation, and management of all university flagship social media accounts, both existing and new. Execute on student-centric engagement campaigns and encourage in-person experiences through social media platforms. Consult with campus partners on social media and digital best practices through training materials and workshops. Manage and engage the community and followers on flagship TXST social media channels. Support crisis and situational communications as needed. Manage and review projects for team of student interns each semester. Responsible for generating original content strategy, managing and promoting the university across social media platforms. Primary community manager for social platforms involves monitoring for engagement opportunities including comments, questions, and concerns. Create regular social analytics reports and goal setting for social channels. Assist other university departments with their social and digital media needs. Support crisis and issues communications through message sharing and social monitoring.

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