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Senior Digital Campaign Manager

2 months ago

Boston, United States Brigham and Women's Hospital Full time

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This service is set to sign out after {0} minutes of inactivity. Job Description - Senior Digital Campaign Manager (3295392) Job Description Senior Digital Campaign Manager

-

(

3295392

) Description The Opportunity The Senior Manager, Digital Campaign (Search Marketing)

is responsible for

the development and orchestration of integrated digital marketing strategies with a strong emphasis on search marketing (PPC, SEO, SEM). This role will support the goals of the integrated health system supporting primarily the goals of institutes, service lines,

community

and specialty hospitals, in a

highly matrixed

complex

environment, where no two campaigns are the same.

This role will drive awareness, customer acquisition, and engagement through effective digital channels. Principal Duties and Responsibilities Strategic Planning:

Work collaboratively to develop and implement comprehensive digital marketing strategies to support the growth and engagement goals of the health system. Digital

Campaign Management

:

Partner with agencies

and plan owners

to p

lan, execute, and

optimize

digital marketing campaigns across various channels including Google Ads, Bing Ads, display advertising, video streaming and social media. Digital Orchestration

: Strategize and implement seamless customer journeys across digital channels by

leveraging

data-driven insights to personalize content and messaging. Budget Management:

Work collaboratively with business owners and internal stakeholders to m

anage and

allocate

digital

budgets effectively to maximize ROI. Ensure resources are directed towards the most impactful initiatives

. Performance Analysis:

Working closely with agency partners and the performance team, monitor, analyze, and report on campaign performance metrics. Conduct keyword research, A/B testing, and conversion rate optimization to continually improve campaign effectiveness. Integrated Search Management:

Manage search (PPC, SEO, and SEM) campaigns to increase awareness, acquisition, and retention

.

Oversee the integrated search marketing program strategies and collaborate with content teams to enhance on-page performance, improve search rankings, and increase organic and paid performance indicators

. Stakeholder Communication:

Present digital marketing strategies and results to MarCom staff, leadership,

and executive audiences. Provide meaningful reports and insights to senior management and other stakeholders. Cross-functional Collaboration:

Work closely with internal teams including service line, brand, analytics, digital patient experience, regulatory and external agency partners to ensure campaigns meet established goals and benchmarks.As part of the MarCom Integrated Planning Process, the marketing clinical service line leader is the main creator and owner of the overall marketing plan

.

This person sets the marketing and

communications objectives

and strategies and works with MarCom functional leaders/teams (subject matter experts across Brand & Creative, Digital Marketing, PMDS, Communications and Research) to execute and activate various tactics and channels that align with the overall marketing plan. This role collaboratively ensures the digital strategy, including integrated search marketing, aligns with,

supports

and executes against the expectations of the overall marketing plan. Agency Management:

Manage

day-day

relationships with external agencies, ensuring that paid search campaigns are delivering on established goals and that we are bringing together paid and organic search. Provide guidance and oversight to agency partners, advising on optimizations and best practices. Problem Solving

:

Effectively manage conflict and problem-solve within a highly collaborative environment. Utilize strong interpersonal skills to navigate challenges and

maintain

productive working relationships. Other duties as

assigned Qualifications Qualifications Education:

Bachelor’s

degree in marketing, Business, or a related field. Experience :

7+ years of experience in digital marketing with a strong focus on search marketing (PPC, SEO, SEM). Proven success in managing large budgets and achieving significant growth. Technical Skills :

Proficiency

in PPC platforms (e.g., Google Ads, Bing Ads), SEO tools (e.g.,

SEMRush

), and analytics platforms (e.g., GA4,

Piwik

Pro). Experience with digital marketing technologies

(e.g.,

Adobe,

Doubleclick

Campaign Manager,

MarinOne

) Analytical Skills :

Demonstrated

ability to

leverage

data to drive decisions,

optimize

campaigns, and achieve KPIs. Strong understanding of marketing attribution and measurement methodologies. Project Management:

Strong organizational skills with the ability to manage complex projects and collaborate across various teams. Proven

track record

of hitting milestones and achieving KPIs. Communication Skills :

Excellent verbal and written communication skills, with experience presenting strategies and results to senior leadership. Agency Management:

Experience managing external agency

relationships Executive/Stakeholder Communication

: Experience in presenting to internal stakeholders and executive leadership. In-depth understanding of digital, search, and social media platforms and analytics. Passion for staying current with digital marketing trends and innovations. Ability to think strategically and creatively to develop and execute effective marketing campaigns. Strong attention to detail and commitment to delivering high-quality work. Collaborative mindset with the ability to work effectively in a team-oriented environment. Strong conflict resolution skills to manage and navigate challenges within cross-functional teams. Will provide supervisory oversight over the campaign/search marketing team Fiscal Responsibility

Responsible

for management and allocation of online advertising budgets to effectively maximize ROI. D

emonstrates fiscal responsibility by effectively using

Mass General Brigham

resources Working Conditions

Possible local travel to

Mass General Brigham

sites While performing the duties of this job, the employee is

frequently

required to

sit;

talk;

or

hear;

use hands to

finger;

handle; or

feel;

reach with hands and arms. The employee

is occasionally required to

stand;

walk; and

stoop;

kneel;

or crouch. The employee must

frequently

lift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate. Qualifications Education:

Bachelor’s

degree in marketing, Business, or a related field. Experience :

7+ years of experience in digital marketing with a strong focus on search marketing (PPC, SEO, SEM). Proven success in managing large budgets and achieving significant growth. Technical Skills :

Proficiency

in PPC platforms (e.g., Google Ads, Bing Ads), SEO tools (e.g.,

SEMRush

), and analytics platforms (e.g., GA4,

Piwik

Pro). Experience with digital marketing technologies

(e.g.,

Adobe,

Doubleclick

Campaign Manager,

MarinOne

) Analytical Skills :

Demonstrated

ability to

leverage

data to drive decisions,

optimize

campaigns, and achieve KPIs. Strong understanding of marketing attribution and measurement methodologies. Project Management:

Strong organizational skills with the ability to manage complex projects and collaborate across various teams. Proven

track record

of hitting milestones and achieving KPIs. Communication Skills :

Excellent verbal and written communication skills, with experience presenting strategies and results to senior leadership. Agency Management:

Experience managing external agency

relationships Executive/Stakeholder Communication

: Experience in presenting to internal stakeholders and executive leadership. Skills/Abilities/Competencies

In-depth understanding of digital, search, and social media platforms and analytics. Passion for staying current with digital marketing trends and innovations. Ability to think strategically and creatively to develop and execute effective marketing campaigns. Strong attention to detail and commitment to delivering high-quality work. Collaborative mindset with the ability to work effectively in a team-oriented environment. Strong conflict resolution skills to manage and navigate challenges within cross-functional teams. Supervisor Responsibilities

Will provide supervisory oversight over the campaign/search marketing team Fiscal Responsibility

Responsible

for management and allocation of online advertising budgets to effectively maximize ROI. D

emonstrates fiscal responsibility by effectively using

Mass General Brigham

resources Working Conditions

Possible local travel to

Mass General Brigham

sites While performing the duties of this job, the employee is

frequently

required to

sit;

talk;

or

hear;

use hands to

finger;

handle; or

feel;

reach with hands and arms. The employee

is occasionally required to

stand;

walk; and

stoop;

kneel;

or crouch. The employee must

frequently

lift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate. Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives, and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under the law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Primary Location

Primary Location

:

MA-Boston-MGB Remote See Posting for Details Work Locations

Work Locations

:

MGB Remote See Posting for Details

399 Revolution Drive

Somerville

02145 Job

Job

:

Marketing Organization

Organization

:

Mass General Brigham Schedule

Schedule

:

Full-time Standard Hours

:

40 Shift

Shift

:

Day Job Posted Shift Description

:

Remote, M-F eastern business hours with secure stable work station required

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