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B2B Marketing Strategist

2 months ago

Seattle, United States Boundless Corp Full time
Who We Are

Want to work at a mission-driven, human-centered, high-growth tech company? At Boundless, we understand the intricate nuances of the U.S. immigration system because many of us have lived through them. We are on a mission to simplify the immigration journey for families, workers, and companies across the globe. As pioneers in using technology to streamline immigration, we have successfully assisted over 150,000 immigrants through the journey and have become the leader in family-based immigration. With our acquisition of Bridge, a leading employment immigration company, we are now the only end-to-end tech-enabled company that supports both family and employment journeys, a unique position in the market that is both exciting and intriguing.
About the Role

We're seeking an experienced B2B Marketing Strategist to drive our company's growth through innovative marketing solutions and strategic campaign development. The ideal candidate will be passionate about enriching our brand through creative storytelling and connecting users with products they love.
Key Responsibilities
  • Develop and implement comprehensive B2B marketing strategies that align with business objectives and drive growth.
  • Implementing strategies to generate high-quality leads, including email campaigns, webinars, and events.
  • Conduct in-depth audience analysis to inform targeted marketing campaigns.
  • Nurturing leads through targeted email marketing and personalized content.
  • Partner with executive editor and SEO team to execute B2B content strategy and development across various channels
  • Establish and execute go-to-market strategies for new products or services
  • Develop compelling product narratives to educate and excite key audience segments
  • Working closely with sales, product development, and customer success teams to ensure alignment and achieve company goals.
  • Monitor and analyze campaign performance, providing insights to continuously improve marketing effort.
  • Communicating marketing results and insights to leadership and stakeholders.
Qualifications
  • 2-5 years experience in B2B marketing
  • Excellent verbal and written communication skills
  • Ability to juggle multiple projects in a deadline-driven environment
  • Proven track record in boosting revenue, enhancing brand presence, and driving customer advocacy