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Senior Manager Strategic Partnership Brand Commercialization

4 months ago

Indianapolis, United States CareerBuilder Full time

Position Summary:
Role is the liaison between strategic account (national accounts and distributors) sales/marketing, brand, and vet sales.

This individual works collaboratively with Brand teams to ensure translation of Brand plans to strategic partnerships.

Provides input to brand teams as to whats possible within strategic accounts for the omnichannel pull through of brand strategy.

Partners with strategic partnership marketing to build strategic marketing plans and related sell-through and brand campaign assets.
Responsibilities:
Grounded in Brand strategies.

Develops brand strategies with brand, and translates them to Strategic Partnership Marketing Plans
Works internally with cross functional partners to wire internal plans and expectations with the brand, strategic partnership marketing/sales and vet sales.
Develop integrated brand plans for strategic partnerships as part of annual business planning cycle.
Partners with marketing to develop innovative toolbox of campaigns and tactics which deliver on category and brand pull-through.
Partners with launch teams to develop robust launch plans and KPI metrics.
Works with sales leadership team and marketing to deliver/define retailer sell-in stories.
Partners with Marketing to deliver sell-in tools for sales team and customize for individual customers.
Maximize the impact and growth associated to funding/resources associated to Strategic/Corporate Accounts
Maximize internal Omnichannel capabilities to further engage with customer associated to Strategic/Corporate Accounts
Helps provide oversight and success metrics on all key initiatives.
Qualifications:
BA/BS
10 years related marketing experience in retail or pharmaceutical marketing.
B2B Sales Experience
Additional Skills & Preferences:
Strong communication skills
Ability to collaborate cross functionally.
Analytical and able to develop metrics.