Media Planner

18 hours ago

New York, United States IPG Health Full time
Job Description

JOB SUMMARY

The Media Planner works day-to-day on their assigned brands and is expected to support the outputs and deliverables as directed by their managers. The Planner must understand the client's brand and marketing objectives and steward a portion of the tactical planning process. The Planner provides recommendations that meet client objectives using factual analytical rigor, research and judgement.

The Media Planner must manage timelines and deliverables while keeping their managers apprised of progress and challenges. The Planner is expected to have a strong desire to learn and appropriate working knowledge of all media channels especially digital. They should have mastery of available media research, resources and tools. The Media Planner may be asked to support new business.

ESSENTIAL FUNCTIONS

Team Management

Help train the Assistant Media Planner by ensuring they are set up with the appropriate programs and files and that deadlines/expectations are clear and feasible

Budget and Billing

Partner with Assistant Media Planner to ensure budget/billing documents are complete and accurate, ensures that PRISMA and flowcharts are up-to-date

Media Strategy

Own target analysis & immersion and review media plans and recommendations with Supervisor prior to presenting to internal, account teams and clients

JOB DUTIES / RESPONSIBILITIES

Media Planning and Execution:

  • Responsible for developing, implementing and monitoring media plans and campaigns across assigned brands. This include maintaining accurate documentation (especially financial) and plan evolutions of requested and recommended campaign revisions
  • Assists Supervisor in drafting documents related to the plan (i.e., media briefs, RFPs recommendations, etc.)
  • Identify target audiences and analyze their behaviors and media consumption habits
  • Recommends most appropriate tactics/partners to fulfill client business and plan objectives with supporting rationale
  • Assists in developing buying strategies to maximizing media value and impact while supporting media negotiations
  • Compiles and provides digital specs to creative teams (plan specific)
  • Oversees Assistant Media Planner in the creation and maintenance of flowcharts and issues/maintains media buy authorizations, budgets and spend summaries
  • Ensures appropriate QA is conducted and monitored throughout campaign identifying and elevating issues
  • Understands intricacies of various tracking/targeting services holding partners accountable for performance
  • Works in conjunction with Assistant on billing and invoicing to maintain consistent process keeping abreast of all invoice, billing and delivery issues; knows when to escalate discrepancies to Supervisor
  • Works collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, creative, etc. drawing implications that impact go-forward plans
  • Writes POVs as needed and evaluate new technology, media innovation and/or opportunities

Client & Internal Relationships:

  • Supports or manages day-to-day client interactions while building credibility and being responsive
  • Helps manages client expectations and deliverables
  • Oversees training and development of Assistant
  • Works closely with the cross functional teams (Analytics, Account, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safety
  • Participates and leads, if appropriate, client and vendor meetings
  • Builds positive relationships with internal and external teams and sets good example for Assistants

Strategic Thinking & Leadership:

  • Works with internal team (Supervisor/AD/Media Director) to support development of media plans and buy strategies
  • Shares new and relevant opportunities in written and verbal form to the broader group or client
  • Strategizes ways to most effectively use dollars to achieve clients' business objective
  • Assesses problems and concerns in a systematic, logical and rational manner
  • Proactively resolves issues, know when to and to whom to escalate
  • Provides training and guidance to new team members and nurtures/promotes positive team environment
  • Works with Supervisor to develop management skills while overseeing and training junior team
  • Excels at time management, assuring projects are completed on time and adhered to (within) budget
  • May be responsible for contributing to accurate, honest and timely performance management documents
  • Capable of managing multiple deliverables and ability to seamlessly transition between them

EDUCATION

DEGREE/DIPLOMA - Bachelor's degree

REQUIRED/PREFERRED - Preferred

EXPERIENCE

MINIMUM EXPERIENCE - 1 + years of related media work experience

REQUIRED/PREFERRED - Required

KNOWLEDGE, SKILLS, & ABILITIES

  • Competency with Microsoft Excel, PowerPoint and Word
  • Proficient in advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
  • Strong organizational skills
  • Multitasking - Manage multiple projects at once
  • Inquisitive nature
  • Ask questions/for support when needed
  • Eagerness to get involved
  • Collaborative spirit

COMPETENCIES

Organization:

Creates clear goals, identifies and finds the resources (i.e. people, material) needed to achieve them, and schedules tasks so that work is completed on time

Communication:

Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications

Presentation:

Ability to establish an effective, professional demeanor and communication to influence one's point of view

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually.

OTHER INFORMATION:

Salary

$60,000 to $80,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

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