Media Planner
2 weeks ago
Responsibilities:
• Develop and implement comprehensive media plans to boost brand visibility and audience engagement
• Utilize Comscore and DoubleClick for Publishers (DFP) to analyze media performance and make data-driven decisions
• Oversee the execution and optimization of paid search campaigns to increase digital media reach
• Collaborate with the team to create effective advertisements that align with the brand's objectives
• Leverage ERP solutions to streamline media planning and management processes
• Use Facebook Insights to monitor social media engagement and adjust strategies accordingly
• Conduct on-site SEO to improve website visibility and drive organic traffic
• Monitor and analyze digital media trends to inform future campaign planning
• Ensure all media strategies align with overall campaign goals and objectives
• Maintain accurate records of media planning processes and outcomes for reporting and analysis.• Proficient in Comscore, DoubleClick for Publishers (DFP), and ERP - Enterprise Resource Planning
• Proven experience with ERP Solutions
• Familiarity with Facebook Insights and digital advertising techniques
• Demonstrated ability to raise Brand Awareness
• Experience in Campaign Planning and execution
• Understanding of Digital Media and Digital Media Planning
• Knowledge of On-site SEO and Paid Search strategies
• Proven ability to develop and manage comprehensive media plans
• Strong communication and presentation skills
• Ability to work collaboratively in a team environment
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bachelor's degree in Marketing or related field preferred
• Prior experience in a similar role is desirable.
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