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Marketing Coordinator

2 months ago

Houston, United States GCON Inc Full time

Job Title : Marketing Coordinator Classification : Exempt Location:

Hybrid - Within 2 hours of College Station, TX Reports To:

Vice President of Marketing Position Description:

The Marketing Coordinator will help manage both the existing sales pipeline and develop new lead opportunities. This position will assist in coordinating and implementing marketing strategies, working with the Marketing and Commercial teams to generate new leads, coordinate corporate events, trade shows, career fairs, etc., and support creative ways to promote the company (i.e. social media, advertising, email campaigns, etc). Essential Job Functions: Marketing Functions - 35%: Create marketing materials via InDesign, using Canva or other resources. Generate graphic designs for digital and print collateral and marketing displays. Create and edit PowerPoint slides, templates, and graphics. Manage G-CON Social Media activities including analytics to track performance. Work within a CRM to load leads, send emails, and manage nurturing campaigns. Assist in managing the marketing function of the company’s CRM. Ensure consistency of the company’s brand in all messaging across multiple platforms. Manage Marketing expenses and track to the budget. Manage inventory of marketing promotional items and place orders when needed. Maintain and organize the storage of digital marketing collateral in company share drives. Work collaboratively with partnering companies and commercial teams for communication of product roll-out and other marketing initiatives. Tradeshows and Events - 55%: Manage all aspects of G-CON tradeshows, exhibits, and events. Show logistics such as shipping, set up, and breakdown. Ensure company presence aligns with the goals of the show. Attendee registration and accommodations. Pre-show communications, post-show analyses, and customer follow-up. Coordinate marketing materials and promotional items required for the event. Work within budget. Some travel may be required. Seek additional tradeshow and/or sponsorship opportunities each year. Administrative - 10%: Administrative functions as needed. Position Specifications Qualification Requirements: Education and/or Experience: Bachelor’s Degree: Marketing, Communication, English, or a related field preferred but not required. Minimum of 3 years Experience in a marketing, product management, or sales support capacity. Int. – Adv. Experience with event planning and coordination. Int. – Adv. Experience using a CRM such as Hubspot and Mailchimp. Adv. Knowledge of social media platforms for business. Beg. Lead generation strategies and techniques. Adv. Organizational Skills. Adv. Communication Skills. Adv. Time-management skills. Beg. - Int. Understanding of life sciences industry. Adv. Proficient in all Microsoft Office products including Word, Excel, and PowerPoint. Beg. – Int. Knowledge and understanding of Search Engine Optimization. Beg. – Int. Skill in web design using WordPress, HTML 5, or related. Int. Skill in graphic design programs such as InDesign, Adobe Illustrator, and Photoshop and Canva. Language Abilities: Ability to analyze, interpret general business periodicals, professional journals, procedures, and governmental regulations. Ability to write professional correspondences, routine business reports, formal speeches, and articles for publication. Ability to present formal information in one-on-one and small group situations to customers and/or other employees. Ability to respond to inquiries or comments from customers or members of the community. Ability to effectively present information to administrators, top management, public groups, and the community. Mathematical Abilities: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and design and interpret charts and graphs to communicate business issues. Ability to work with mathematical concepts such as probability and statistical inferences to business issues. Reasoning Abilities: Ability to carry out detailed written and/or verbal instructions. Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form to carry out business objectives. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Temperament: Focus and action-oriented. Performance under little structure. Flexibility and coping with change. Multitasking. Ability to maintain composure in a stressful environment. Freedom to work from supervision. Team player. Other Abilities: Excellent interpersonal and organizational skills. Ability to travel domestically or internationally on occasion. Collaborative team player. Ability to make decisions and recommendations. Ability to demonstrate professionalism with personnel and management. Ability to gather, organize, and analyze information skillfully. Must be able to communicate effectively through oral and written communication.

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