Marketing Coordinator

4 weeks ago

Houston, United States Caldwell Companies Full time

Caldwell Companies is an award-winning, fully integrated real estate development and investment firm based in Houston. Caldwell Companies has been in business for over 30 years and is a faith-based, lifestyle real estate firm that develops large-scale master planned communities, associated commercial developments, residential rental communities, real estate investment and asset management. We are vertically integrated and have a very active construction team building incredible places. We are committed to building extraordinary communities that enrich the lives of our residents. Our company culture is a fun, active environment where the individual is treated with respect and accountability which helps foster personal growth and achievement. Our work setting is an entrepreneurial, fast-paced, and exciting environment. Caldwell Companies consistently ranks as a Best Place To Work in Houston by the Houston Business Journal year after year We were recently named as the #2 Large Company to work for in Houston. The Caldwell team is a dynamic collection of leaders and innovators embracing the vision to create extraordinary places and lifestyles that make life better through our simple mission: Doing it right. Right now. This statement is the core of our philosophy on the ongoing pursuit of excellence in all aspects coupled with an underlying sense of urgency to leverage market opportunities. The foundation for how we do business is rooted in our values of integrity, teamwork, and serving others. If you have the right experience, share our vision and adhere to our values, we would love to hear from you. Description We are currently seeking a dynamic, experienced marketing professional to join our internal marketing department and oversee the marketing of several master-planned communities throughout North Houston and College Station. The Marketing Coordinator will report to the Marketing Manager and be responsible for executing and measuring the results of a wide variety of strategic marketing initiatives as it relates to home sales and community branding. Daily responsibilities include coordinating print, signage and billboard advertisements; realtor relations, event execution, implementing promotions, overseeing marketing collateral, and organizing all community marketing initiatives. This role has a heavy emphasis on improving digital effectiveness and experience with social media ads, SEO, SEM, websites, display ads, video, eblasts, and other digital channels is preferred. Other responsibilities include producing, maintaining and following an annual budget and reporting on key success metrics. This is a fast-paced, data-driven role and unique opportunity to build a brand and place where families grow closer, neighbors become friends, and memories are made. If you have worked for a homebuilder, an ad agency or in a strong marketing role and are looking to take your experience to the next level, let’s chat Our marketing team is a fun and incredibly talented group of professionals dedicated to thinking outside the box and driving results. We work hard, set aggressive goals, and have a lot of fun along the way Although this position holds regular weekday hours, qualified candidates must be able to work full-time hours that are flexible and will occasionally include nights, weekends and holidays. Please note that many activities may take place outdoors. Responsibilities Strategic & Marketing Planning Establish marketing goals and execute marketing plan with direction from the development team. Build awareness, generate leads, and drive demand and traffic onsite to meet home sales projections. Measure the success of marketing programs quarterly against defined goals, adjusting as needed. Analyze data to ensure target market is being reached and measure ROI. Marketing Implementation Monitor and oversee implementation of marketing initiatives with outside service providers such as agencies, designers, sign companies and mail houses. Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, direct mail, social media, print advertising, collateral, referral programs and signage. Selectively write copy and edit work produced by others. Oversee and ensure integrity of community brand. Coordinate advertisement placement, monitoring various editorial calendars. Coordinate and execute the realtor program and meetings for multiple communities. Organize and lead regular builder meetings with community builder partners. Be aware of marketplace and identify unique opportunities to build brand awareness for the community. Budgeting and Expense Control Help determine marketing budgets and monitor monthly expenses, measure lead source, and ROI. Seek the most cost-effective and creative ways to reach target markets and achieve market awareness. Measure lead source data and regularly report on key success metrics. Supplement and utilize central database management for reporting and lead insight. Event Coordination Coordinate onsite realtor events and realtor relations program. Plan and execute both large and small scale public marketing events to build awareness and sell homes. Work in conjunction with the resident lifestyle program and assist with homeowner events, as needed. Requirements Degree in Marketing, PR, Communications or related field. 2+ years experience in a marketing position, preferably in homebuilding/development. Experience with Community Grand Openings, Home Sales, and/or Pre-Sale strategy a plus. Excellent communication and organizational skills and the ability to manage details efficiently. Ability to work effectively in a flexible, fast-paced environment with multiple priorities and frequent deadlines. Driven individual with the ability to work independently as a self-starter. As a premier and progressive residential development company, we offer an incredible, family-oriented work environment with unparalleled growth opportunities. We provide competitive salaries, health insurance, 401k and other unique benefits. Caldwell Companies is an Equal Opportunity Employer. #J-18808-Ljbffr

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