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Marketing Coordinator

2 months ago

Houston, United States Dream Finders Homes Full time
SUMMARY OF POSITION:

Marketing Coordinator executes community and division level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.

RESPONSIBILITIES:

  • Execute marketing initiatives outlined in the annual division marketing budget
  • Review budget and expenses with Director of Marketing on a monthly basis
  • Code and submit invoices to the Director of Marketing for approval
  • Coordinate model home set up and maintenance, including merchandising and sales office installation, with direction from Director of Marketing
  • Visit division communities on regular basis to become familiar with our product, communities and sales team
  • Actively participate in training for all areas of marketing and related fields, including architecture and sales
  • Execute sales promotions according to department procedures
  • Learn the target consumer groups (TCGs) that our company uses in sales/marketing
  • Relay community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing for review
  • Create social media content and maintain a social media calendar
  • Order and maintain all community signage
  • Create new marketing pieces and press releases with support from the Director of Marketing
  • Coordinate marketing material orders and weekly material shipments to communities
  • Ensure adequate inventory levels of marketing materials
  • Schedule media including photography, videography and Matterport tours
  • Plan and execute events (Realtor, consumer, employee appreciation, etc.)
  • Promote a consistent brand image across all messaging, events, PR, and promotional materials
  • Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
  • Attend meetings and functions as necessary (occasionally after hours or on weekends)
  • Maintain & distribute status and other reports/schedules on a regular basis
  • Complete special projects as assigned
  • Manage key relationships with stakeholders outside of the organization


KEY INTERACTIONS:

  • Director of Marketing
  • Project Managers
  • Sales Counselors
  • Sales Managers
  • Digital Marketing Manager


QUALIFICATIONS:

  • 4-year degree in marketing, communications, business or a related field
  • 1 year of relative experience preferred
  • General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team
  • Strong time management and organizational skills
  • Ability to manage multiple complex projects with general direction and with minimal supervision
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign


WORK ENVIRONMENT:
  • The work environment is representative of an office/field setting
  • The noise level in the work environment is usually quiet to moderate
  • Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.


PHYSICAL DEMANDS:

While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their

hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.

In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.
Equal Opportunity Employer