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Vice President of Marketing
2 months ago
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SINGLEWIRE SOFTWARE
Vice President of Marketing
in
MADISON ,
Wisconsin
JOB REQUIREMENTS: Who We Are Singlewire Software is the developer ofInformaCast and Visitor Aware SaaS Solutions. Our software is used bymore than 6,000 organizations around the world, including leaders inhealthcare, manufacturing, education and other verticals. We strive tokeep people safe and informed, everywhere, every time. The OpportunityAn exciting opportunity is available for a Vice President of Marketingto join the Singlewire team. As part of the Senior Leadership team, youwill work closely with the executive team in all elements of thisleadership role. The VP of Marketing will manage all aspects ofmarketing, from lead generation through sales acceptance and the productmanagement feedback loop. Responsible for all marketing oversight, witha focus on Digital Marketing, Lead Generation, Channel PartnerMarketing, Marketing Operations and overall Strategy and Leadership. Ifyou are a master at translating KPIs into actionable insights, have adeep understanding of digital marketing and lead generation bestpractices, and possesses a marketing leadership philosophy that isfocused on the return on sales & marketing investment, you\'ll love thechallenge of this position. We are looking for a candidate that has SaaSexperience supporting similar software technology organizations sellingB2B to medium and large enterprise and the entire K12 space. Thisposition is based in Madison, WI. Performance of the Role: Be a keymember of the executive team, working hand in hand, with a constantfocus on revenue growth, scaling customer acquisition, positioning,messaging, branding, segmentation, marketing strategy, and creativedirection Develop and execute a digital-forward marketing plan togenerate leads which result in substantial revenue growth for theorganization Own and take responsibility for the annual marketing planand budget, govern and optimize spend for ROI on digital marketing andlead generation efforts Further develop an all-star team of marketingsubject-matter-experts, provide tactical guidance, prioritization, andcohesion to marketing activities Partner with sales leadership toimplement and execute a robust lead generation and nurturing engine,resulting in qualified leads and opportunities which translate totop-line revenue growth Oversee all internal and external communicationsactivities, including press releases, customer newsletters and companyannouncements Further expand the company\'s brand and product marketinginitiatives. Define buyer personas, build buyer journey maps, and createand architect targeted messaging and campaigns Lead... For full infofollow application link. Singlewire Software LLC is an equal opportunityemployer. All qualified applicants will receive consideration foremployment without regard to race, religion, color, national origin,sex, gender identity, sexual orientation, age, status as a protectedveteran, among other things, or status as a qualified individual withdisability. ***** APPLICATION INSTRUCTIONS: Apply Online:ipc.us/t/6CB1FD93D26D491C
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