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Senior Digital Media Specialist

2 months ago

Nashville, United States HNTB Full time

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Public Engagement and Communications Group Full/Part Time:

Full time Job Type:

Regular What We're Looking For At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. With our historic growth, it is an exciting time to join our team of employee-owners. This opportunity entails being responsible for participating in the creation of digital content that is distributed and/or placed on external sites and social media platforms. This position performs analysis and gathers insights related to the performance of external content against key performance indicators and collaborates with internal teams and management to communicate effectiveness and to optimize output and experience. What You'll Do: Produces and reviews content in line with the content strategy. Develops and maintains a digital media presence across all channels to drive engagement, follow growth, brand loyalty, and increase brand awareness Works with clients and internal teams on the creation and execution of content to support key messaging. Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget Produces, edits or oversees copy, original content articles, advertising, printed collateral in written or video format. Responsible for planning and production processes to ensure quality content, on time, and on budget. Works with influencers and content creators to execute content on behalf of the client across external channels Curates sharable and user-generated content and determines best suited platform for content. Tracks and evaluates social analytics and metrics against KPIs and weekly report and insights. Trends data and provides summaries to leadership on effectiveness. Collaborates with clients and internal teams to optimize user experience Identifies trends and insights to optimize user experience, budget, and performance Manages email marketing platforms and distribution lists. Works with internal teams on creating content. Performs other duties as assigned What You'll Need: Associates’ degree in Marketing, Communications, English, Journalism or relevant field and 6 years of relevant experience, or In lieu of education 8 years of relevant experience What You'll Bring: Knowing social media platforms and requirements. Setting and driving the social/digital media strategy, analyzing data, and measuring effectiveness. Understanding how to reach targeted demographic users on social media platforms such as X, Instagram, LinkedIn and Facebook. Using email marketing platforms such as MailChimp and myEmma with expertise. Reviewing analytics to ensure the marketing goal was met and adjusting as needed. Strong understanding of website design and coordinating with the project team to help guide the strategy behind the client's digital goals. Developing, presenting, and refining the strategy from client and internal feedback and communicating changes to the team. Tracking, analyzing, and reporting on implemented strategy. Assessing, guiding, and refining reporting analytics and trends. Serving as the liaison between the project team and the client. What We Prefer: Bachelor's degree in Graphic and Digital Media Design, Digital Communications, Social Media Marketing, Media Arts, Multimedia Arts or a closely related field Experience with branding and paid social media strategies to increase program/project visibility as well as reporting on results (engagement, impressions, CTA success, A/B testing, etc.) Experience developing social media campaigns, paid and organic and driving the success of each. Creative team management experience or management Some experience with creative briefs and graphic design software What We're Looking For At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. With our historic growth, it is an exciting time to join our team of employee-owners. This opportunity entails being responsible for participating in the creation of digital content that is distributed and/or placed on external sites and social media platforms. This position performs analysis and gathers insights related to the performance of external content against key performance indicators and collaborates with internal teams and management to communicate effectiveness and to optimize output and experience. What You'll Do: Produces and reviews content in line with the content strategy.

Develops and maintains a digital media presence across all channels to drive engagement, follow growth, brand loyalty, and increase brand awareness

Works with clients and internal teams on the creation and execution of content to support key messaging.

Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach

Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget

Produces, edits or oversees copy, original content articles, advertising, printed collateral in written or video format. Responsible for planning and production processes to ensure quality content, on time, and on budget.

Works with influencers and content creators to execute content on behalf of the client across external channels

Curates sharable and user-generated content and determines best suited platform for content.

Tracks and evaluates social analytics and metrics against KPIs and weekly report and insights. Trends data and provides summaries to leadership on effectiveness.

Collaborates with clients and internal teams to optimize user experience

Identifies trends and insights to optimize user experience, budget, and performance

Manages email marketing platforms and distribution lists. Works with internal teams on creating content.

Performs other duties as assigned

What You'll Need: Associates’ degree in Marketing, Communications, English, Journalism or relevant field and 6 years of relevant experience, or

In lieu of education 8 years of relevant experience

What You'll Bring: Knowing social media platforms and requirements. Setting and driving the social/digital media strategy, analyzing data, and measuring effectiveness. Understanding how to reach targeted demographic users on social media platforms such as X, Instagram, LinkedIn and Facebook.

Using email marketing platforms such as MailChimp and myEmma with expertise.

Reviewing analytics to ensure the marketing goal was met and adjusting as needed.

Strong understanding of website design and coordinating with the project team to help guide the strategy behind the client's digital goals.

Developing, presenting, and refining the strategy from client and internal feedback and communicating changes to the team.

Tracking, analyzing, and reporting on implemented strategy.

Assessing, guiding, and refining reporting analytics and trends.

Serving as the liaison between the project team and the client.

What We Prefer: Bachelor's degree in Graphic and Digital Media Design, Digital Communications, Social Media Marketing, Media Arts, Multimedia Arts or a closely related field

Experience with branding and paid social media strategies to increase program/project visibility as well as reporting on results (engagement, impressions, CTA success, A/B testing, etc.)

Experience developing social media campaigns, paid and organic and driving the success of each.

Creative team management experience or management

Some experience with creative briefs and graphic design software

Additional Information Click here for benefits information: HNTB Total Rewards Click here to learn more about EOE including disability and vet Visa sponsorship is not available for this position. #CB #MarketingSalesCommunications Locations: Nashville, TN (City Center)

At HNTB, we are harnessing the power of collaboration and innovation to establish a new vision for the future of mobility across our country. You don’t have to look far to see our impact. For more than a century, HNTB’s spark has connected people and places, expanded opportunity, and left a lasting impact on our communities. Our culture of integrity and inclusion, combined with groundbreaking solutions, has affirmed our reputation and positioned our firm as the industry leader in delivering extraordinary value. When you join HNTB, you are joining an employee-owned firm founded on the values of integrity, collaboration, personal accountability, respect for others, and the development of all employees. We are committed to the continual improvement of an inclusive and diverse workplace. We encourage our employees to bring their whole and authentic selves to work, provide them a meaningful welcoming environment where they are valued, celebrated and respected. Diversity of thought and unique perspectives drives innovation, engagement and retention, which makes HNTB better and brings value to our clients and our communities.

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