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Campaign Specialist

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Nashville, United States ACL Digital Full time

Job Title: Campaign Specialist

Location: Nashville, TN (Only Local)

Duration: 2 Years


Project Requirements:

  • Development of a multi-channel marketing strategy, including digital, print, and in-person outreach.
  • Creation of targeted marketing materials such as brochures, flyers, social media content, and website updates.
  • Coordination with relevant stakeholders including university administration, veteran affairs offices, and student organizations.
  • Implementation of advertising campaigns on platforms frequented by student veterans, such as military-focused websites, social media groups, and veteran-specific publications.
  • Organization of informational sessions, workshops, and events geared towards student veterans.
  • Utilization of testimonials and success stories from current student veterans to showcase the benefits of higher education.
  • Monitoring and analysis of campaign effectiveness through metrics such as website traffic, event attendance, and enrollment figures.


The above project requirements should be in efforts to advance the following goals:

  • Increase awareness among student veterans about available educational opportunities.
  • Foster a supportive community for student veterans within higher education institutions.
  • Promote resources and services tailored to the needs of student veterans.
  • Enhance enrollment and retention rates of student veterans in higher education.


Agency Tasks and Responsibilities:

  • Provide historical documents of veterans initiatives and outreach;
  • Participate in strategy sessions;
  • Evaluate strategies and deliverables developed by marketing agency


Deliverables:

  • Marketing strategy document outlining goals, target audience, messaging, and channels.
  • Drafts and final versions of marketing materials including digital graphics, printed materials, and website content.
  • Documentation of event planning and execution, including schedules, agendas, and attendee feedback.
  • Regular progress reports detailing campaign performance and any necessary adjustments.