Digital Marketing Specialist

1 week ago

Nashville, United States Burr & Forman Full time

Burr & Forman LLP, an Am Law 200 firm with over 350 attorneys, seeks qualified candidates for their Digital Marketing Specialist position in Atlanta, GA; Birmingham, AL; Charlotte, NC; Columbia, SC; Greenville, SC; Nashville, TN; Orlando, FL; or Tampa, FL. This hybrid role reports to the firm’s Director of Marketing. We offer a full range of benefits including medical, dental and vision insurance, life and disability insurance, 401(k), profit sharing, and generous paid time off.

OVERVIEW

The Digital Marketing Specialist supports the firm’s growing need to connect with clients, prospects, and talent on its various digital channels. This position guides the firm in leveraging social media (with an emphasis on LinkedIn), email marketing, and the firm’s website to increase brand awareness, generate new business opportunities, and deepen client engagement.

KEY CONTRIBUTIONS

  • Oversee the content creation process, provide content creators with SEO recommendations, and work with the Marketing Coordinator to publish content to the website and via email.
  • Develop integrated digital marketing campaigns that drive engagement in the form of increased online conversation and traffic to the firm’s website.
  • Collaborate with internal and external partners to develop image, audio (podcast), and video content for use across digital channels.
  • Draft news announcements for promotion across the firm’s digital owned properties.
  • With a pulse on emerging trends, test and optimize new content and campaign ideas that generate increased brand reach.
  • Collaboratively manage the firm’s social media program with the Marketing Coordinator. Plan content, monitor conversations, and manage digital communities.
  • Develop and maintain a social media content calendar as well as content that adheres to brand standards and editorial and content guidelines.
  • Identify emerging conversation trends and potential reputation management issues that may impact the firm and/or attorneys.
  • Measure results across the full range of digital vehicles to drive growth and make recommendations based on results.
  • Conduct competitive intelligence to monitor the use of social and digital media.
  • Perform other duties as assigned.
THE ESSENTIALS
  • Bachelor’s Degree in marketing or communications preferred. Work experience in lieu of a degree will be considered.
  • 5+ years of applicable marketing or agency experience. Prior law firm or professional services industry experience preferred.
  • Knowledge and experience of digital marketing and content development best practices to drive innovation in these areas.
  • Experience working within Asana a bonus.
  • Detail oriented, analytical, and adaptable.
  • Ability to manage multiple projects, balance competing priorities, and work efficiently under the pressure of meeting multiple deadlines with frequent interruptions.
  • Ability to write clear and compelling content appropriate for digital platforms.
  • Experience using publishing, reporting, and listening tools similar to Sprout Social, Google Analytics, Siteimprove, etc.
  • Familiar with web CMS platforms to create and publish website content.
  • Experience with managing and executing email campaigns.
  • Familiar with podcast or video production process, including recording and editing.


EOE/M/F/Vet/Disabled

Burr & Forman is an equal opportunity employer and is committed to recruiting, hiring, developing, and promoting lawyers and staff without regard to age, race, color, religion, sex, national origin, military and protected veteran status, sexual orientation, gender identity or expression, transgender status, sex stereotyping, or disability.

Please view Equal Employment Opportunity, E-Verify, and other related posters at www.burr.com/careers/working-at-burr.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  • Digital Marketing Specialist

    3 weeks ago

    Nashville, United States HealthTrust Full time

    Description IntroductionDo you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.BenefitsHealthTrust, offers a total rewards package that supports the health,...

  • Digital Marketing Specialist

    1 month ago

    Nashville, Tennessee, United States HCA Healthcare Full time

    Description IntroductionDo you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to 300 million in programs to support our incredible team members over the course of three years.BenefitsHealthTrust, offers a total rewards package that supports the health, life,...

  • Digital Marketing Specialist

    4 weeks ago

    Nashville, Tennessee, United States HCA Healthcare Full time

    Description IntroductionDo you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to 300 million in programs to support our incredible team members over the course of three years.BenefitsHealthTrust, offers a total rewards package that supports the health, life,...

  • Digital Marketing Specialist

    1 week ago

    Nashville, United States Burr & Forman Full time

    Burr & Forman LLP, an Am Law 200 firm with over 350 attorneys, seeks qualified candidates for their Digital Marketing Specialist position in Atlanta, GA; Birmingham, AL; Charlotte, NC; Columbia, SC; Greenville, SC; Nashville, TN; Orlando, FL; or Tampa, FL.This hybrid role reports to the firm's Director of Marketing.We offer a full range of benefits including...

  • Digital Marketing Specialist

    3 weeks ago

    Nashville, Tennessee, 37203, Davidson County, TN, United States HealthTrust Part time

    Description IntroductionDo you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.BenefitsHealthTrust, offers a total rewards package that supports the health,...

  • Digital Marketing Specialist

    1 week ago

    Nashville, United States PassPass LLC Full time

    Job DescriptionJob DescriptionPassPass is on a mission to keep every business in business. A first of its kind Co-Op membership platform, our vision is a world where consumer savings contribute to the prosperity of businesses. As the Digital Marketing Specialist, you will harness your strategic and tactical expertise in planning, executing, and optimizing...

  • Digital Marketing Specialist

    2 weeks ago

    Nashville, United States PassPass LLC Full time

    Job DescriptionJob DescriptionPassPass is on a mission to keep every business in business. A first of its kind Co-Op membership platform, our vision is a world where consumer savings contribute to the prosperity of businesses. As the Digital Marketing Specialist, you will harness your strategic and tactical expertise in planning, executing, and optimizing...

  • Entry-Level Digital Marketing Specialist

    3 weeks ago

    Nashville, United States MediaOS Full time

    Entry-Level Digital Marketing Specialist This is an exciting opportunity to join a highly successful, debt-free SaaS company based in Nashville and gain coveted hands-on agency level marketing experience to advance your career. For background, MediaOS is a self-funded, debt-free SaaS company that over the past decade has built the best-in-class solution for...

  • Digital Marketing Specialist

    1 month ago

    Nashville, United States Concentric, LLC Full time

    Job DescriptionJob DescriptionDescription:Concentric is the first national industrial power services organization delivering forklift and critical power as well as maintenance solutions that ensure uninterrupted, sustainable facility power. The company’s signature solutions, Guaranteed POWER® and Perpetual POWER® are industry firsts, improving...

  • Digital Marketing Specialist

    3 weeks ago

    Nashville, United States Concentric, LLC Full time

    Job DescriptionJob DescriptionDescription:Concentric is the first national industrial power services organization delivering forklift and critical power as well as maintenance solutions that ensure uninterrupted, sustainable facility power. The company’s signature solutions, Guaranteed POWER® and Perpetual POWER® are industry firsts, improving...

  • Digital Marketing Specialist

    4 weeks ago

    Nashville, United States Concentric, LLC Full time

    Job DescriptionJob DescriptionDescription:Concentric is the first national industrial power services organization delivering forklift and critical power as well as maintenance solutions that ensure uninterrupted, sustainable facility power. The company’s signature solutions, Guaranteed POWER® and Perpetual POWER® are industry firsts, improving...

  • Digital Marketing Specialist

    1 week ago

    Nashville, Tennessee, United States Concentric Full time

    Job Type Full-timeDescriptionConcentric is the first national industrial power services organization delivering forklift and critical power as well as maintenance solutions that ensure uninterrupted, sustainable facility power. The company's signature solutions, Guaranteed POWER and Perpetual POWER are industry firsts, improving reliability, sustainability,...

  • Digital Marketing Specialist

    3 weeks ago

    Nashville, United States AllianceBernstein Full time

    Who You'll Work With: The Private Wealth Marketing team creates and manages all Private Wealth-specific digital campaign and sales enablement efforts. The team is responsible for the execution of marketing efforts to support business line objectives. PWM Marketing works hand-in-hand with Senior Private Wealth Leadership to ensure that Marketing is...

  • Digital Marketing Specialist

    2 weeks ago

    Nashville, United States The Ladders Full time

    Who You'll Work With: The Private Wealth Marketing team creates and manages all Private Wealth-specific digital campaign and sales enablement efforts. The team is responsible for the execution of marketing efforts to support business line objectives. PWM Marketing works hand-in-hand with Senior Private Wealth Leadership to ensure that Marketing is...

  • Digital Marketing Specialist

    4 weeks ago

    Nashville, United States SYVO Full time

    Join our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website designs and cutting-edge digital marketing strategies. Located in Austin, TX, SYVO extends its innovative services globally, catering to clients in the U.S., Canada, and Australia, embodying the new era of fashion industry technology.Digital...

  • Digital Marketing Manager

    1 month ago

    Nashville, United States Industrial Strength Marketing Full time

    INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands. This position requires a skilled marketer with a background in B2B or industrial marketing and a passion for building the business and collaborating...

  • Digital Marketing Manager

    3 weeks ago

    Nashville, United States Industrial Strength Marketing Full time

    INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands. This position requires a skilled marketer with a background in B2B or industrial marketing and a passion for building the business and collaborating...

  • Digital Marketing Specialist

    1 month ago

    Nashville, United States Hirebridge Full time

    ABOUT TRIBUTE TECHNOLOGY: At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that...

  • Digital Marketing Specialist

    1 month ago

    Nashville, United States Tribute Technology Full time

    Job DescriptionJob Description ABOUT TRIBUTE TECHNOLOGY:At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through...

  • Digital Marketing Specialist

    1 month ago

    Nashville, United States Tribute Technology Full time

    ABOUT TRIBUTE TECHNOLOGY: At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that...