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Digital Marketing Specialist

3 months ago

Nashville, United States AllianceBernstein Full time

Who You'll Work With:

The Private Wealth Marketing team creates and manages all Private Wealth-specific digital campaign and sales enablement efforts. The team is responsible for the execution of marketing efforts to support business line objectives. PWM Marketing works hand-in-hand with Senior Private Wealth Leadership to ensure that Marketing is consistently driving revenue growth and brand awareness in the US HNW and UHNW markets for Bernstein. Activities to support these objectives include campaign management, Advisor activation, digital advertising, content and social media management and PR.

What You'll Do:

The PWM Marketing team seeks an individual who will drive our personalization efforts forward to create unique and differentiated digital experiences for specific audience types. This person will sit at the intersection of sales, technology, and digital marketing teams, to identify and deploy tailored digital journeys and experiences for our clients and prospects, with the overarching goal of (1) generating more business for Private Wealth Advisors and (2) retaining existing clients. This individual will propose and execute on digital strategies to help support and bolster ongoing business line initiatives. This individual will also be responsible for reporting out on the success of these initiatives, using relevant KPIs.

A successful candidate will approach every project with a team mentality and create productive working partnerships across PWM departments, while maintaining accountability to key business stakeholders. The candidate should approach every business development conversation through a lens of "how can digital help?" The ability to multi-task and nimbly switch gears on a day-to-day basis is crucial to this role.

What We're Looking For:

Primary Responsibilities

  • Lead Private Wealth's digital personalization efforts on both public-facing and authenticated site, with the goals of increasing web traffic, delivering best-in-class digital experience and deepening engagement with target audiences

  • Understand business objectives and needs, propose and activate personalized digital experiences to meet those needs

  • Build messaging and experience strategy across multiple channels that resonates with targeted audiences

  • SME on end-to-end digital client and prospect experience / journey

  • Work with cross-functional teams, including Marketing, Technology and Legal/Compliance, to deploy enhanced digital experiences for both clients and prospects

  • Understand how to leverage marketing digital data capture to optimize specific channel experience, both on-site and off-site

  • Take a data-driven and agile approach to website optimizations

  • Recommend tailored marketing campaigns to support digital lead generation efforts

  • Partner with Marketing Data Analyst to enhance leadership reporting

  • Prove success and report out on initiatives using various marketing data capture platforms

Experience:

  • 5-7 years of digital marketing experience, with preference to Financial Services industry

  • Proven success in tactical deployment of digital marketing campaigns

  • Experience with Email Marketing and Automation to connect with existing clients and prospect

  • Experience in visually showing complex back-end processes to convey impact

  • Curious and inquisitive mindset with a problem-solving disposition

  • Strong attention to detail, highly organized, and brings an understanding of how to manage key stakeholders to deliver critical business results

  • Team mentality and experience working in a cross-functional environment

  • Proficiency in using top digital marketing platforms such as Pardot, Adobe Experience Manager, Adobe Target

  • Nashville or New York preferred

About AB

We are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe. With over 4,000 employees across 57 locations operating in 26 countries and jurisdictions, our ambition is simple: to be the most trusted investment firm in the world. We realize that it's our people who give us a competitive advantage and drive success in the market, and our goal is to create an inclusive culture that rewards hard work.

In accordance with applicable law, the minimum and maximum base annual salary for this role is as follows:

Base Salary Range: $130,000.00 to $170,000.00

Actual base salaries may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors. Base salary is just one component of total compensation at AB, which may include, depending on eligibility, commissions, year-end incentive compensation, short- and long-term incentives and Department-specific awards. In addition AB provides a variety of benefits to eligible employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick and vacation time off

Our culture of intellectual curiosity and collaboration creates an environment where you can thrive and do your best work. Whether you're producing thought-provoking research, identifying compelling investment opportunities, infusing new technologies into our business or providing thoughtful advice to our clients, we are fully invested in you. If you're ready to challenge your limits and empower your career, join us

New York City, New YorkNashville, TennesseePDN-9c39f655-da62-4565-b167-b2ff68ae9a72