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Analyst, Analytics

1 month ago

Clinton Twp, United States Publicis Full time

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape. As an Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. What you’ll do: The Analyst will provide analytic support and strategic recommendations for an established brand within the Publicis Collective portfolio. The Analyst is expected to have an eye for numbers, a passion for data, intellectual curiosity, proficiency at problem solving, an understanding of online and paid media, and familiarity with channels across the media ecosystem. You will be a team player and responsible in a client service environment, delivering day to day support to grow the client experience. Day-to-day, your role includes: Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators. Determine campaign data and tracking requirements. Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, etc). Planning and documenting execution plans with an eye towards the future, including best practices. Perform ongoing analysis using Excel, Tableau and other tools, etc. to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and market research). Being curiosity driven, and continually challenging the status quo, building towards automation and scalability. Demonstrates ability to self-explore data and tools with little dependency on manager. Qualifications: We’re looking for strong, impactful work experience, which typically includes: 1-3 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations. Possession of excellent written, oral communication and presentation skills. Strong analytical thinker with an abundance of intellectual curiosity & ad tech acumen. Experience with Campaign Manager, Search Ad 360, and website analytics tools (Adobe Analytics preferred, Google Analytics acceptable). Familiarity with third party research partners such as Kantar, Nielsen and comScore. Intermediate data visualization skills (Tableau, PowerBI), Excel skills (building macros, formulas, pivot tables) and PowerPoint. Understanding of the broader media ecosystem, especially online advertising media channels such as Search, Display Banners, Email, Contextual, and Social. Knowledge of the Automotive OEM industry preferred. Detail oriented, quick learner and able to balance multiple tasks. In-depth knowledge in multivariate testing and statistical analysis. Strong project management skills. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr