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Marketing Performance Analyst
2 months ago
Job ID: 24-04619 Marketing Performance Analyst
11 Months
$70.42 per hour on W2
San Jose or San Francisco, CA Hybrid
You are in individual contributor that is focused on enabling and driving change within the go-to-market team. You are a key partner to sales and cross-functional leaders. Success in this role requires the proven ability to analyze marketing funnels, identify areas of opportunity, create narratives and report campaign/funnel performance. The ideal candidate should be able to translate questions and business asks into concrete questions and analysis, working with partner teams to get the right data and leverage storytelling to form a narrative. The candidate should be open minded to challenge the status quo and work in a complex and rapidly changing organization while inspiring excellence throughout
What you'll do
Identify areas of unlock through analysis and actions
Track, analyze and report on funnel metrics on a weekly, quarterly and yearly basis, delivering actionable insights to senior leadership and driving change through influencing partner teams
Provide an expert perspective on the underlying business health, performance and customer experience of our business across countries, categories and programs
Build visualizations and analysis to identify gaps in the funnel and areas of campaign optimization, leveraging data from multiple data sources to build a narrative
Develop and implement data-backed strategies that drive growth, measuring their effectiveness using relevant KPIs
Produce reporting and presentations for stakeholders
Collaborate on the financial Outlook process, partnering with Financial Planning to determine the quarter-end close number, contributing to the Outlook report and providing trends/insights for senior stakeholders
Pull custom reports from multiple datasets after taking requirements from leadership on project asks
Prepare detailed presentations, analysis, and materials to support the management team with QBRs and business reviews
Present funnel analysis in weekly Run-the-business sessions and during ad-hoc meetings
Cross-functional partnerships
Partner cross-functional teams e.g. Data Science, Data Engineering, Sales to investigate metric anomalies and trends. Scheduling and tracking key meeting series, then working backwards from those deadlines to ensure deliverables are met
Ability to formulate hypotheses and use problem-solving techniques to propose solutions for complex problems
Skills
7 to 10 years of experience
Experience in story telling using data. Ability to analyse and articulate complex data sets will be a must
Experience with standard tools - Excel, JIRA, PowerBI etc.
An effective communicator, with ability to flex styles dependent on the audience. Experienced in building and maintaining positive relationship across a corporate, matrix organisation
Background in analysing marketing funnels and providing executive-level reporting
Track record of leveraging data to guide decision-making, taking proactive approaches to delivering high quality work. Proficient in excel, able to make Pivot Tables, v-lookup functions etc.
Excellent written and verbal communication skills to communicate with stakeholders at all levels
Highly organised and able to thrive in a fast-paced, cross-functional, matrixed organisation
Requirements
Must be located in and around Bay Area and meet hybrid office requirements
This is 8 hours per day /40 hours per week position. Must be able to available for core-hours for collaboration with global teams
Monday: 7:30am - 10:30am
Tuesday: 8.30am - 11am
Wednesday/Thursday: 7:30am - 10:30am
Proven experience in a similar role, ideally within a SaaS or tech-centric environment
