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Social Media Manager

2 months ago

Houston, United States Delicious Digital Marketing Full time

Full Time Located in Austin, TX (Hybrid)

About Delicious Digital Marketing:

Delicious Digital Marketing is a dynamic creative advertising agency that specializes in delivering innovative marketing solutions to a diverse portfolio of clients. Our team is composed of talented strategists who are passionate about creating memorable marketing campaigns that drive results. We partner with clients to either supplement their in-house marketing department or serve as their full-service outsourced marketing department. Our female-founded marketing agency in Austin, TX collaborates with companies to develop exceptional branding, memorable content, compelling storytelling, high conversion, and transformative growth. We’ve continuously elevated high-profile brands in the hospitality, travel, lifestyle, and philanthropy spaces. We believe in keeping marketing fun and exciting while solving the business’ toughest problems. If you’re seeking a dynamic and engaging professional work environment where delivering meaningful results for our clients takes precedence, we encourage you to submit your application

About The Position: We are in search of an experienced, highly motivated Social Media Manager to join our dynamic team and contribute to the success of our hospitality clients. As the Social Media Manager at Delicious Digital Marketing, you will play a vital role in the development, execution, and management of strategic paid and organic social media campaigns that promote our clients’ products and services. You will ensure that the client’s marketing objectives are met and that their brands shine in the digital landscape. The Social Media Manager will report directly to the Marketing Director and collaborate closely with cross-functional teams, including creative, production, and account management. The primary goal of this position is to create engaging paid and organic social media marketing campaigns that deeply connect with our client’s target audience, thereby enhancing brand visibility, generating leads, and boosting revenue. You will have the opportunity to shape the narratives of some of the world's most beautiful and enticing hospitality brands. The ideal candidate is a highly organized, tech-savvy, self-starter who will collaborate with the marketing team, ad agency partners, and stakeholders across the brand’s key departments. The Social Media Manager will be an instrumental member of the marketing team and the role has major room for long-term professional growth. If you’re a results-driven digital marketing leader with a passion for creativity and a track record of success in driving client revenue growth and building high-performing teams, we encourage you to apply for this exciting opportunity.

Responsibilities:

Report to the Marketing Director and

collaborate closely with cross-functional teams, including creative, production, and account management

to develop comprehensive marketing campaigns for our hospitality clients. Manage two Social Media Coordinators who are located in Belize; providing mentorship, strategic guidance, feedback, and approvals. Delegate tasks effectively, ensuring the social media team meets deadlines and delivers high-quality work. Conduct regular performance reviews and provide constructive feedback to social media team members. Develop, execute, and manage comprehensive marketing campaigns across various channels, including but not limited to organic social media, META ads, and X ads. Design and manage social media editorial calendars to ensure timely and relevant content delivery across various platforms. Understand each client's unique goals, objectives, and challenges, and tailor marketing solutions to meet their needs. Ensure consistent brand messaging across all touchpoints. Create and manage social media marketing campaigns and projects, including content creation, scheduling, engagement, and analytics, to enhance brand visibility. Build and maintain strong, long-lasting client relationships, acting as their trusted social media advisor within the agency and resolving issues promptly and effectively, maintaining a high level of client satisfaction. Manage and allocate client budgets for social media campaigns, ensuring that ad campaigns are successfully delivered on time and within budget. Conduct market research and analyze data to identify industry trends, opportunities for growth, best practices, and competitive threats. Measure, analyze, and report on the performance of social media campaigns, providing insights and recommendations for optimization to improve ROI and customer experience. Prepare and deliver presentations to clients, showcasing social media campaign results and strategic recommendations. Ensure that all marketing assets and campaigns meet our agency’s high standards for accuracy and quality. Help the team facilitate content creator partnerships and outline assets needed to enhance the social team’s campaigns and efforts. Lead the social media team in brainstorming and strategy meetings to improve client performance.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Proven experience as a Social Media Manager in an advertising agency, hospitality company, or related industry, 4+ years of marketing experience preferred. Strong understanding of social media marketing strategies and tactics, including organic and paid social media. Excellent leadership and team management skills. Proficiency in marketing software and tools e.g., Facebook, Instagram, LinkedIn, TikTok,

META Ads Manager, X Ads, Reporting Platforms (i.e. Whatagraph & Google Analytics 4), and Scheduling Platforms (i.e. Later). Excellent analytical skills, with the ability to interpret and use data to drive business decisions. Strong project management and organizational skills, with the ability to manage multiple client campaigns and deadlines simultaneously in a fast-paced environment. Creative thinker with the ability to develop innovative marketing campaigns. Excellent written, verbal communication, and interpersonal skills, with the ability to work effectively with clients, stakeholders, and internal teams. Experience managing social media ad budgets and allocating resources to achieve marketing campaign objectives. Strong analytical skills with the ability to interpret data and make data-driven decisions. Creative mindset and the ability to think outside the box. Attention to detail and a commitment to delivering high-quality work. Demonstrated success in driving revenue growth through brand digital marketing efforts. Self-motivated and driven, with a passion for digital marketing and a desire to stay up-to-date with the latest industry trends and best practices. Bonuses:

Experience working with hospitality and travel brands. Experience working with influencers and content creators.

Delicious Digital Marketing Benefits: Competitive Salary 401K Retirement Plan Comprehensive Benefits Package (Health, Dental, Vision Insurance) Company Provided Life Insurance Policy Summer Fridays Flexible Vacation Policy Company Hosted Retreats, Events, and Happy Hours Monthly Team Catered Lunches Friends & Family Client Discounts Flexible Home/Office Work Environment Opportunities for professional development and training A creative and collaborative work environment The chance to work with a diverse portfolio of hospitality clients

Delicious Digital is an equal-opportunity employer and selects and evaluates employees based on skills, ability, experience, training, character, ability to work with others, and other relevant factors. Our policy is to fill every position without regard to race, color, religion, sex, creed, gender, marital status, age, or sexual orientation.

Please submit your resume to info@deliciousdigitalmarketing.com.

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