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Marketing Specialist/Website Design and Content Creator

1 month ago

Fort Wayne, United States Catholic Media Association Full time

Marketing Specialist/Website Design and Content Creator (Fort Wayne, IN) Position Title: Marketing Specialist/Website Design and Content Creator Reports To: Secretariat Director of Communications Location: Fort Wayne, Indiana Classification: Exempt Every point of contact with the Office of Communications is marked by an atmosphere of engagement and motivation. In a collaborative spirit of teamwork, this position will advance the mission of Bishop Kevin C. Rhoades throughout the territory of the Diocese of Fort Wayne-South Bend. This position is responsible for articulating the zeal with which the diocese desires to evangelize by helping to formulate a clear articulated message, consistent with branding for diocesan communications as well as the secular media. This position is responsible for researching, writing and editing a variety of diocesan and marketing communications materials for the Office of Communication and Today’s Catholic, as well as the official websites of the Diocese of Fort Wayne-South Bend and Today’s Catholic. This position is also responsible for working collaboratively to create marketing collateral for other diocesan departments; newsletters and employee communications; speeches and executive communications. This position will also be instrumental in strengthening the official marketing brand of the Diocese of Fort Wayne-South Bend by reviewing marketing collateral and modifying as necessary to clarify meaning and to conform to corporate style guidelines and editorial policy. This position will also be instrumental within the work of the Communications Creative Team to expand the reach of news from the Office of Communications and strengthening branding and community relationships throughout the Diocese of Fort Wayne-South Bend. It is crucial that this position provide high-level customer service and servant leadership in response to all community interactions. This position will be fully immersed in the coverage of local Catholic news within Today’s Catholic and will be in constant communication with contract reporters and photojournalists. Through collaborative efforts, this position will support and provide ongoing training for marketing efforts of other diocesan departments and local Catholic entities. The ideal candidate will be well versed in creative suite software and design programs to assist with graphic design and layout of a weekly newspaper as well as publication in other media platforms. In this way, this position will support cutting-edge technology to increase levels of engagement with not only the local Catholic faithful, but also in evangelizing to secular and non-Catholic communities as well. DUTIES AND RESPONSIBILITIES Present a positive, professional image of the Diocese through relationships built with parishes, schools, other Catholic entities and businesses within the Diocese of Fort Wayne-South Bend. Promote local Catholic engagement with the Office of Communications through relationship building and offering communications and marketing resources. As a full participant in the Office of Communications Marketing Strategy Team, this position helps to develop concepts and ideas for advertising and marketing materials and campaigns and generates ideas with other members of the creative team. Specifically, this position will provide expertise in writing for a wide variety of communications for print, TV, radio, and the Internet. Report regularly to Secretariat Director of Communication on individual projects. Provide design maintenance of all websites to advance overall image of the Diocese of Fort Wayne-South Bend. Ensure all website design elements, templates, and finished solutions are responsive and work within a variety of browser types and screen settings. Work with the Secretariat Director of Communications and creative team to design, develop, and deliver instructional and training materials in a variety of media (print, multimedia, Web) and formats (instructor-led, self-paced, and online). Collaborates with creative teams, technical staff, and subject-matter experts. Tests and assesses the effectiveness of training materials. Edit, proofread, fact-check, and coordinate production of a variety of corporate and marketing communications materials. Ensure that communications are accurate, clear, and complete; correct in terms of spelling, grammar, punctuation, and editorial style; and that they maintain a consistent tone and voice. Review marketing collateral, press articles produced by public relations team, ad copy to detect errors in spelling, punctuation, grammar and syntax, and verifying facts. Rewrite or modify copy to clarify meaning and to conform to corporate style guidelines and editorial policy. Be able to utilize, or be familiar with design software including (but not limited to) InDesign, Photoshop, Word Press, Microsoft Office Suite and Adobe Creative Suite. Engage with multiple social media platforms. Be able to design, create and implement social media campaigns. Consult with design artists, managing editor and website designer on layout and website content. Promote and attend Today’s Catholic Meet & Greet events to develop community relationships as well as other networking opportunities for the Office of Communications. Collaborate with sales department to promote special section to support advertising revenue acquisition. Participate in ongoing training efforts to develop personally and professionally. Work with Secretariat Director to establish and build an environment of Catholic storytellers to promote evangelization through the diocese. Foster diocesan-wide communication through assisting with the weekly creation of an internal staff newsletter. Respond promptly to all calls requesting information regarding branding design, visual guidelines and marketing materials. Develop and maintain strong intern program to support work of Communications office. Participate in staff meetings, diocese program events, fundraising events, and other training activities as required by Secretariat. All other duties as assigned. EDUCATION AND RELATED WORK EXPERIENCE Minimum Bachelor Degree in Communication, Journalism, Marketing, Business or Administration with at least 1-2 years prior experience in marketing, sales or communication experience or a relevant combination of education and experience. Preferred demonstrated experience in message production through writing samples. Demonstrated experience in use of computer to word process, access/update database information and manage communication processes. SKILLS AND KNOWLEDGE Capacity to solve practical problems and deal with a variety of situations, manage multiple projects while interpreting a variety of instructions furnished in written, oral, diagram, or schedule form. Detail-oriented, able to establish courses of action for self and team in a clearly articulated and well-organized fashion. Uses appropriate methods and styles of communication to gain acceptance of an idea, plan, activity or product. Actively takes initiative to set and achieve goals; a self-starter who can work independently. Willing to modify plans and behavior when necessary to meet deadlines and priorities of Bishop Rhoades. Keeps other members of the organization informed of progress and problems. Capable of monitoring progress and coordination of assignments. Possesses ability to write clearly, convincingly and with proper sentence structure and grammar. Demonstrates excellent interpersonal skills in building and maintaining relationships. Proficiency in technical design software, especially the Adobe Creative Suite. Excellent oral communication skills reflecting solid customer service both in-person and via the telephone, capacity to use excellent communication skills in presentations and training. Effectively collaborates with other staff across other departments and relates well in cross-cultural environments. Ability to position and promote opportunities while using time effectively and adapting to shifting priorities. An articulated belief in the mission of Diocese of Fort Wayne-South Bend, a passionate champion and advocate for the Catholic Church. Amiable team player that exhibits a positive attitude while working under pressure. Capable of leaving good impressions when promoting the Diocese of Fort Wayne-South Bend. WORK ENVIRONMENT/PHYSICAL REQUIREMENTS This position will have an office at the St. John Paul II Center, Mishawaka. It is the expectation of the Office of Communications that this position be flexible to travel throughout the Diocese of Fort Wayne-South Bend in an effort to build relationships with local parishes, schools and other Catholic entities and meet other community relations objectives as necessary. This person must be able to provide their own transportation. Person must also have a valid driver’s license and insurance. This position will be expected to maintain normal business hours as well as being flexible to conduct office hours during evening and weekends when diocesan events require it. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The individual may also be required to lift up to 10 pounds infrequently; and should be able to walk and climb stairs in order to be able to physically navigate unfamiliar facilities in various conditions. Attendance at Diocese events and client visitations requires ability to walking outside in various weather conditions. This person must be able to use hands to type on personal computer keyboard and view a computer screen for at least 5-6 hours per day. #J-18808-Ljbffr