Senior Marketing Specialist
1 month ago
Senior Marketing Specialist With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected. Tennant Company is seeking an enthusiastic Marketing Specialist to support the Marketing Operations department product launch activities and ongoing product content activities. We are looking for someone who has a strong focus on content creation that will take responsibility for writing and producing various types of product-focused marketing collateral, including brochures, web content and photo and video creation. This role is an integral part of bringing new products to market following our product launch processes and playbook, as well as keeping existing product content current. This position will work very closely with the product marketing team in developing product messaging and will gain understanding of the strategic aspects of the product marketing function. GENERAL RESPONSIBILITIES: Executes all product content for collateral, videos and web and plays a critical role in the overall success of product launches. Partners with country marketers to understand marketing strategy for a given effort. Collaborates with internal and external partners to execute content, video, and imagery. Monitors scheduling, planning, and time management from inception of project through delivery. Produces content for website, brochures, advertisements, flyers, and other marketing collateral. Assists with inbound and outbound marketing initiatives to drive lead generation. Collaborates with global cross-functional teams – creative, web, digital, sales enablement, business marketing and legal to produce marketing tactics. Maintains/enforces brand standards. PRODUCT LAUNCH SUPPORT: Act as subject matter expert for marketing operations on best practices in product launches. Collaborates with cross-functional launch team including product management, engineering, sales enablement and internal and external creative partners to produce launch materials. Project management and delivery of market-facing content (brochures, sell sheets, flyers, banners, ads, guides, white papers, videos, articles, website pages) ensuring alignment of messaging development, copywriting, and legal review. Oversee video and photography production to ensure they meet brand standards. Key team member in launch of new products, managing the implementation of the communications plan. BRAND/DESIGN: Manage external and internal creative partners including schedule management, approvals, and billing (writers, graphic design, video, CGI photography). Quality control of all creative outputs in line with brand standards including proofing deliverables. Create engaging marketing pieces for a variety of media with strong ability to translate requirements into design. ADDITIONAL REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS: Experience as a key contributor to product launch planning and execution. Demonstrates strong technical writing skills with ability to write, proof and improve content. Hands-on, self-motivated, and organized individual. Creative with good attention to detail. Strong project management skills and the ability to meet deadlines. Ability to work independently as well as part of a team. Ability to work effectively in a high-pressure, deadline-oriented environment. Ability to creatively problem-solve. Ability to build and maintain positive relationships internally and externally, while maintaining a client service orientation. Willingness to be flexible and adjust to a changing work environment. REQUIRED EXPERIENCE & EDUCATION: Bachelor’s degree in Marketing, Communications or related field. Proficient in Microsoft Office and PowerPoint. 5 years+ marketing and project management experience. Knowledge of digital marketing, content marketing and project management. Microsoft Office, Workfront Project Management tool, CRM. Begin your journey with us. Let's reinvent how the world cleans. Equal Opportunity Employer Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, age, military service, pregnancy, sexual orientation, genetic information (including family medical history), marital status, gender identity or expression, parental status, political or any other non-merit based factors protected by state or federal law or local ordinance. #J-18808-Ljbffr
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Senior Digital Marketing Specialist
3 months ago
Minneapolis, United States Perforce Software Full timeRole: Senior Digital Marketing Specialist Location: Minneapolis, MN Perforce develops DevOps tools that improve software quality and security as well as team productivity for several of the world’s leading companies, such as PIXAR, CD Projekt Red, NASA, Verizon, Honda, NVIDIA. Position Summary Run fast and learn more with a high-performance marketing team....
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Minneapolis, Minnesota, United States SAP Full timeCompany Overview:SAP is dedicated to helping the world operate more efficiently. Our culture emphasizes teamwork and a shared commitment to enhancing global operations.We prioritize creating a workplace that values diversity, flexibility, and is aligned with our mission-driven approach.Our environment fosters collaboration, individual recognition, and offers...
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Minneapolis, Minnesota, United States SAP Full timeOverview:The Senior Field Marketing Specialist will spearhead the strategy for audience engagement while planning, managing, and executing programs that generate interest and demand for pipeline and annual recurring revenue (ARR) success.This role will involve evaluating the effectiveness of campaigns and collaborating with market development representatives...
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Minneapolis, Minnesota, United States SAP Full timeCompany Overview:SAP is dedicated to helping the world operate more efficiently. Our culture emphasizes teamwork and a collective commitment to enhancing global operations.We strive to create a workplace that values diversity, promotes flexibility, and aligns with our mission-driven and forward-thinking objectives.Our environment is collaborative and...
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Marketing Associate
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Marketing Associate
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Marketing Associate
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Senior Analytics Manager
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Sr. Marketing Specialist
1 month ago
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