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Sr. Marketing Specialist

2 months ago

Minneapolis, United States Eac Design Full time

As a software sales and service provider, we are transforming the way companies design, manufacture, connect to, and service their products. EAC Product Development Solutions (EAC) is a complete source for your product development needs. EAC has been an industry leader for over 27 years, and our experts help guide companies to achieve their strategic business goals and optimize their technology, systems, people, and processes for long-term success. Our capabilities span the world of Additive Manufacturing/3D printing and the entirety of the manufacturing process from design ideation to product engineering to manufacturing and services in the field. POSITION OVERVIEW The Senior Marketing Specialist is instrumental in advancing EAC’s marketing initiatives. This role involves executing impactful marketing campaigns, creating engaging content, and deploying strategies to captivate and connect with target audiences. The Senior Marketing Specialist will collaborate with cross-functional teams to devise and implement marketing plans that support business objectives, stimulate growth, and foster knowledge-sharing and collaboration within the team. Department Marketing Reports To Director of Corporate Marketing Location Minneapolis, MN Responsibilities Develop and execute marketing campaigns to promote our products and services, improving lead nurturing across multiple channels, including email, social media, digital advertising, and content marketing. Create high-quality content for marketing channels, including blog posts, case studies, social media posts, and other innovative opportunities to educate and engage our audience. Collaborate with sales teams to ensure innovation and optimization of campaigns which align with the company’s goals, attract customers in the market, and support the customer journey, including the development of sales enablement materials to support the sales process. Conduct market research and analysis to identify target audiences, trends, and the competitive landscape. Manage marketing campaigns from concept to execution, tracking, analyzing, and reporting on performance. Utilize data-driven insights to optimize marketing strategies and tactics. Monitor the company’s website and ensure content is current, optimized for search engines, and aligned with brand messaging. Assist in creating materials, presentations, and sales collateral to increase brand awareness. Assist with and participate in planning and executing product launches, promotional activities, trade shows, and weekly internal marketing updates virtually and/or in-person. Collaborate with internal teams to ensure alignment and consistency across all marketing efforts. Maintain knowledge and understanding of industry trends, best practices, and emerging technologies in marketing, and share knowledge and insight with the broader team. Lead major projects, mentor team members, and handle more complex and high-impact projects. Other duties as assigned as company needs dictate. Qualifications Bachelor’s Degree in Marketing, Business, or a related field preferred. 5+ years’ experience in content creation, strategic marketing, product marketing, or a related position. Must be able to commute to Minneapolis, MN office location 3 times per week. Experience in data management and governance, including data cleansing, data enrichment, and data quality management. Understanding of HTML, digital tools, and platforms such as Act-On, Google Analytics, CRMs, and WordPress. Must have extensive experience with the Adobe Suite of products. Experience in project management platforms and frameworks. Experience with marketing technology platforms, including CRMs, marketing automation tools, and analytic platforms. Strong analytical skills, creativity, and a “think outside the box” mentality. Must be available to attend promotional events which may require working outside of normal business hours as needed. Must have excellent verbal, written, and interpersonal communication skills. Must have the ability to work with time-sensitive deadlines, multi-task, and meet project and corporate goals while working in stressful situations. Must possess good organizational skills, be able to work independently with focus and discipline to achieve customer and company goals. Ability to perform consistently with high collaboration and output. Physical Abilities Light sedentary office work. Ability to travel to sites throughout North America as needed. Some overnight travel may be required. NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Yes, I am Interested If you are interested in this position, please submit your contact information along with your resume and/or cover letter. The HR Specialist will be in contact with you once submitted via telephone or email. #J-18808-Ljbffr