Ecommerce Marketing Specialist

1 month ago

Orlando, United States Trulieve Full time

“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve If you have a desire to help others in need through your efforts, this may be the role for you

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Requisition ID: 10900

Remote Work Available: Yes

About Trulieve:

Trulieve is one of the fastest-growing companies in the medical cannabis industry. We provide patients with high-quality, hand-grown plants designed to alleviate seizures, muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our commitment to natural processes ensures that our products are safe and effective.

Location: Remote - Must be based in EST or CST

Reports to: Senior Web Content Manager

Position Summary:

We are seeking a detail-oriented E-commerce Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in product management via Magento (Adobe Commerce) and Adobe Experience Manager (AEM), or an equivalent Enterprise Content Management System (CMS). This role is pivotal in enhancing our online presence, driving sales and improving user experience across our e-commerce platforms.

Key Responsibilities:

E-commerce Management

  • Manage and optimize Trulieve’s e-commerce platforms using Magento (Adobe Commerce).
  • Implement and oversee product listings, pricing and promotional campaigns.
  • Monitor website performance and user behaviors to identify opportunities for improvement.

Customer Experience

  • Enhance the online shopping experience by implementing best practices for UX/UI design.
  • Respond to support tickets (Zendesk) and troubleshoot any issues related to the e-commerce platform.
  • Work closely with customer service and retail to address and resolve inquiries and/or issues.

Content Management

  • Utilize Adobe Experience Manager (AEM) or equivalent CMS to create, update, and manage web content.
  • Collaborate with brand and content teams to ensure that all digital content aligns with brand guidelines and marketing strategies.
  • Ensure the website is updated regularly with the latest products, news, and promotions.

Digital Marketing

  • Develop and execute e-commerce marketing campaigns to drive traffic and sales.
  • Manage SEO and SEM efforts to improve search ranking and visibility.
  • Analyze and report on campaign performance, providing insight and recommendations for future initiatives.

Data Analysis

  • Track and analyze key performance indicators (KPIs) to measure the success of e-commerce initiatives.
  • Conduct A/B testing to optimize website features and marketing campaigns.
  • Use data-driven insights to inform marketing strategies and improve conversion rates.

Preferred Software/Platform Experience

  • Content Management Systems: Proficiency with Enterprise CMS, preferably Adobe Experience Manager (AEM).
  • Coding Languages: Strong skills in HTML, CSS, and JavaScript.
  • Adobe Creative Suite: Familiarity with AEM, Photoshop, and Adobe Commerce.
  • Google Suite Tools: Proficient in Google Analytics, Search Console, and A/B Testing tools.
  • Heat Mapping Software: Ability to use heat mapping for user interaction analysis.
  • Artificial Intelligence: Experience with AI for content personalization and customer experience enhancement.
  • Marketing Insights: Ability to derive marketing insights from web analytics to inform content strategy.

Qualifications

  • Bachelor’s degree in marketing, E-commerce, Business, or a related field.
  • Minimum of 3-5 years of experience in e-commerce marketing
  • Proficiency with Magento (Adobe Commerce) and Adobe Experience Manager (AEM) or equivalent CMS.
  • Strong understanding of SEO, SEM, and digital marketing best practices.
  • Experience with web analytics tools such as Google Analytics.
  • Excellent project management and organizational skills.
  • Strong written and verbal communication skills. Ability
  • Ability to work collaboratively in a fast-paced environment.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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